With One Direction’s 10th anniversary coming up on July 23, It looks like Directioners are in for the surprise of their lives.
Fans were praying to see the original 5 members, Harry Styles, Niall Horan, Liam Payne, Louis Tomlinson and Zayn Malik to finally reunite for the big day. But by the looks of it, that will continue to remain a dream for a while now. The coronavirus pandemic has halted any potential plans for the boy-band to meet for a special appearance, which Liam teased earlier this year.
“10-year celebration video especially made for their fans”
That being said, fans still have a lot to look forward to. According to PR company, Simon Jones PR, the group is observing the major milestone by debuting a “10-year celebration video especially made for their fans.”
“The video will document highlights of the band’s career, from forming on The X Factor to releasing their single History. It will also be including clips from music videos, performances and candid behind-the-scenes video content. And of course the special relationship they have with their fans,” the company states on its website.
Announcing the 1D anniversary website
But that’s not all. Simon Jones PR also says there will be a 1D anniversary website. Fans should look out for “interactive playlists and activations across digital platforms.”
In terms of the website, the organization claims it ‘will be an immersive and exciting interactive fan experience.’ “The site will take the form of a timeline charting the history of the group, from the first audition right up to the start of their hiatus,” the PR firm writes. “It will host an archive of music videos, artwork, TV performances, behind-the-scenes and rarely-seen content, all in one place.”
Mixtape Playlists, Live Recordings, Rare Unseen Songs and More
The company says “fans will also be able to generate their own shareable ‘mixtape‘ playlist on the site. Which will be personalized according to how they’ve interacted with the site’s content and the eras they’ve spent the most time exploring.” Fans will be able to connect to Spotify and Apple Music via the site and have their mixtape playlists saved to their respective accounts.
In addition, Simon Jones PR says “Reformatted EPs will be released across streaming platforms.” According to the website, these will feature “B-sides and rare songs, remixes, live recordings and acoustic versions of tracks grouped into one place for fans to rediscover.”
The PR company added. “There will also be exciting activations across Spotify, Apple Music, YouTube and other platforms. Including creating and updating One Direction playlists, whilst Amazon’s Alexa will be singing Happy Birthday to the band,” the company adds.
1D’s Got A Whole Lot Of History
One Direction, is one of the most popular boy bands that turned into a global phenomenon having sold over 200 million records worldwide. Racking up nearly 21 billion streams across all streaming platforms. The beloved boy band has amassed a massive fanbase who call themselves, Directioners. The band also boasts of nearly 200 awards. Including 7 BRIT Awards, 4 MTV Music Awards, 6 Billboard Music Awards, 7 American Music Awards and 28 Kids Choice Awards.
One Direction’s popularity spawned chart-topping hits like What Makes You Beautiful, tons of merchandise, and sold-out shows around the world.
The band released 4 studio albums between 2010 and 2014. Plus an additional one, following Malik’s departure in March 2015. Months later, One Direction announced their hiatus in August. Ever since, fans have been patiently awaiting for the dream reunion and a chance to see the boys perform together again. Even if the reunion doesn’t actually come to be, Directions should definitely be marking 23rd June as an important date in their calendars.
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