Ryan Reynolds has officially launched his very own streaming platform, Mint Mobile+, named after the wireless company that Reynolds promotes as a brand ambassador.
“The world’s most affordable streaming service!”
Reynolds, who bought an ownership stake in Mint Mobile last year, announced the launch of his spoof streaming service on Twitter. He posted an ad for Mint Mobile+ introducing an all-new platform that offers “80 minutes” of “bingetastic unoriginals” to stream in “2003 DVD quality.”
“Every tech company needs a streaming service. So … introducing Mint Mobile +. The world’s most affordable streaming service!” Reynolds wrote on Twitter. The platform is free for everyone to access at mintmobileplus.com.
But Wait, There’s A Twist
However, streaming options are extremely limited as the site only has one binge-worthy title in its catalogue. Foolproof, Reynolds’ 2003 movie, co-starring Kristin Booth. In true Reynolds fashion, the streaming service trolls audiences by showing movie genres on offer. Including “Original Originals,” “Kind of Originals,” and “Unoriginal Originals.” The only catch is all those options lead to just one film — Foolproof. Unsurprisingly, the movie also appears in every slot of the site’s “Top 10.”
“Mint Mobile+ should probably be shut down by the weekend”
However, if fans are planning to watch Reynolds in the 2003 thriller, they’ll have to do so fast, because the star hilariously hinted that Mint Mobile Plus won’t be around for too much longer.
“Two minutes after launch and our crack data team has already determined Mint Mobile+ should probably be shut down by the weekend,” Reynolds tweeted shortly after the launch. “We’ll go back to focusing on premium wireless.”
The 2003 Thriller
Foolproof followed the story of Canadian friends Kevin (Reynolds), Rob (Joris Jarsky) and Samantha (Booth) who plan intricate hypothetical heists that could work but that they never carry out. But when one of their schemes is put into play by a criminal, the trio is forced to pull off one of their own planned robberies.
This isn’t the first time that Reynolds has mocked one of the movies in his back catalogue. Earlier this month, the actor re-edited Green Lantern and cut it down to a 27-second version of the movie with very little actual footage from the original release. Instead, he found a way to insert Hal Jordan into the ending of 2017’s Justice League.
Second highest paid actor?
Ryan’s new hilarious marketing campaign comes after it was revealed that he is the second highest paid actor, according to Forbes. He was pipped to the post by Dwayne Johnson who tops the list of highest paid actors after raking in a huge $87.5million (£67m) in 2019. Ryan followed closely behind in second place, with a cool total of $71.5million (£54.5million) in earnings for last year.
While the actor may only be offering Foolproof on the platform, he’s busy getting to work on other films. Including launching a new self-financed program intended to give BiPOC filmmakers work on one of his upcoming movie sets through The Group Effort Initiative.
Reynolds announced the program in July, saying between 10 and 20 trainees of all ages would be accepted if COVID-19 did not delay the project.
“These new recruits will be paid and housed out of my salary and will spend their days on set learning from professionals. And getting real-life experience that they can then parlay into another job and another job and hopefully a career in the film industry.” Reynolds said in a message posted to the website.
In 2019, Ryan starred in Detective Pikachu and 6 Underground. He also appeared in Hobbs & Shaw in two uncredited roles. Reynolds is set to star in upcoming movies Free Guy, The Croods 2 and The Hitman’s Wife’s Bodyguard, scheduled for release in 2020 and 2021.