Warner Music Group Adds Play-to-Earn Blockchain Games With Splinterlands On Novel Gaming Initiative

The entertainment company, Warner, has revealed news of its collaboration with Splinterlands to fuse blockchain and music by means of letting artists develop unique blockchain games. The music giant is adding blockchain-based gaming to its repertoire in an effort to expand revenue streams for its roster of musicians, CoinDesk notes.

The enterprise announced Wednesday that Warner Music Group (WMG) has partnered with blockchain gaming company Splinterlands to develop play-to-earn (P2E) games, detailing that it’s initially focusing upon constructing mobile-friendly, arcade-style games, with the goal of gaining “wider adoption and community building.” Oana Ruxandra, WMG Chief Digital Officer & EVP, Business Development, spoke on the development of this initiative, highlighting the firm’s benefits in partnering with Splinterland for this move.

Grabbing The Potential Of P2E Gaming

Splinterlands is the entity that presently runs one of the world’s most popular blockchain decentralized apps, and the WMG representative has suggested that Splinterlands’ resources would enhance WMG’s focus on music, saying, “I don’t think we can underestimate how massive the opportunity around P2E gaming is. By partnering with Splinterlands to build custom tokenized games, we’ll unlock new revenue streams for our artists who have an interest in the space while elevating the role of fandom and community.”

She also commented on the constantly evolving world of Web 3 in this crypto-verse, commenting that WMG is committed to “making sure music is front-and-center.” Furthermore, Reich (the co-founder and CEO of Splinterlands) also expressed his pleasure to be working with the entertainment and record label conglomerate on many metaverse applications and concepts, some of these being crypto, non-fungible tokens (NFTs), decentralized finance (DeFi), blockchain, and music: Coinspeaker reports.

WMG is the owner of record labels Atlantic, Warner Records, Elektra and Parlophone. The company’s initial foray into crypto came in January this year, as it announced its plans to construct a theme park in the metaverse game ‘The Sandbox’, all in order to host virtual concerts for its artists.

Click here to read The Man Who Held Apple Store Hostage For $230M Crypto Ransom Arrested.

Sneh Dokania is an Economics major student with an inquisitive disposition seeking to articulate facts, information and news stories in a candid manner on Clout News.

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