The expectation is evident as Maharashtra’s movie theatres open for the first time on October 22. Sooryavanshi, starring Akshay Kumar and planned for a Diwali 2021 release, completes the much-anticipated Rohit Shetty cop universe.
However, the exhibition industry is certainly excited, as more and more movie theatres are gearing up to reopen in November for the big-ticket attraction.
Sooryavanshi on 3200 screens
While Akshay’s most recent film, Bell Bottom, only had about 1600 screens in India, Sooryavanshi will have far more. While Maharashtra will have 1100 operating screens (575 multiplex and 550 single screens) by November 5, cinema halls across the rest of India, which were closed in August due to a lack of fresh releases, are hopeful of reopening in November.
Sooryavanshi will be seen in the state at at least 850 to 900 of 1100. Overall, very rough and early estimates suggest that the action-packed film will be released in India on around 3200 screens.
The lead actor, Akshay Kumar, is in the prime of his career, and his most recent Diwali release, Housefull 4, performed well at the box office despite bad reviews. His partnership with Katrina Kaif is also extremely popular among the general public, and their duet Tip Tip Barsa will generate just the proper amount of hype ahead of the film’s premiere.
Diwali Dhamaka has begun!
The tadka of Singham and Simmba, in addition to the lead pair of Akshay and Katrina, has already become the talk of the town, and this is truly a one-of-a-kind project that brings three established characters together for the first time in an action-packed 30 minute plus climax filled with clap trapping moments.
The hype for Sooryavanshi is already growing in the industry, and once the team unveils new assets – ranging from the second trailer to the songs – the buzz is likely to grow by the day among audiences.
In contrast to the rest of the industry, which beliefs in creating buzz exclusively through social media, the filmmaker believes in on-ground marketing with a concentration on trailers, music, hoardings, newspaper ads, and integration with cinema halls in terms of promos and poster display. Overall, the countdown to Diwali Dhamaka has begun!