To encourage kids with unique needs, Los Angeles Chargers wide receiver Keenan Allen & Snoop Dogg decided to team up. Allen gave instruction on the field in an attempt to encourage each participant in collaboration with Snoop’s nonprofit, the Snoop Youth Football League.
To further serve “all Special Needs children and young adults (5-18+) with physical and intellectual disabilities,” the youth football league launched The Snoop Special Stars Football and Cheer Division in 2017.
“It’s all about giving these kids an opportunity to be kids … to have fun,” As he has done over the years by giving inner-city youngsters in Los Angeles multiple avenues, Snoop remarked in a clip that was posted on the Chargers’ official team website. Allen, a five-time NFL Pro Bowler, also expressed his intention to make the day special for the participants and give them useful knowledge they may learn in a film shot at the camp.
“These kids know what this means when an NFL player comes out here, take that time to coach them up and give them that love and inspiration … and for those kids to smile and have fun and to know that it’s alright,” Snoop expressed. “This is the best feeling in the world when you can give somebody joy.”
The Snoop Special Stars Division thinks that inviting celebrities like Allen will improve the kids’ lives, provide them joy, and impart the wisdom they’ll remember for the rest of their lives.
The division seeks to “break the negative stigma surrounding Special Needs and to provide support and positive resources within inner city communities and surrounding areas,” and believes that bringing in celebrities like Allen will help the kids’ lives be better and teach them lessons they’ll remember.