Marvel Studios have opted for the craziest marketing strategy for She-Hulk and it’s kind of real fun. We could call it a Gen Z method for promoting the series. Let’s find out what Marvel did this time to promote the green superhero.
She-Hulk is arriving on 18th August 2022, on Disney+. While the stars are doing some fun interviews and promotions, Marvel and Disney added one more cool strategy to promote the show on Tinder. Yes, you heard that right, now one can right swipe to match with She-Hulk.
They have created a real profile of She-Hulk on Tinder for promotional purposes. It has her red carpet one display picture and also an about me section.
Her profile reads, “I know what you’re thinking. This can’t be real…and guess what, it’s not! But suspend your disbelief for one second and pretend you just matched with She-Hulk. Excited? Find out who she DOES match within She-Hulk: Attorney At Law, streaming on August 18 on Disney+ (seriously – she goes on dates).
When a person swipes right, it matches the user and then you get an automated sponsored message from She-Hulk. It reads, ” I knew we’d match! There’s plenty to love in She-Hulk Attorney at law. Lawyers, Hulks, Cameos, dating, happy hours, yoga, magic, fashion…the list goes on.”
Further, it adds, ” Now stop reading this, message your match below, and set up a date to watch She-Hulk Attorney at Law, August 18th on Disney+.”
In She Hulk’s trailers and teasers, there was a scene of She-Hulk finding a match on a dating app, to find a suitable match for her. Marvel has been very creative with its marketing strategies to promote its shows and movies, and adding this strategy to the list is one of the good marketing strategies.
Many other companies have tried and tested this kind of creative marketing strategy previously too.
She-Hulk is the cousin of Bruce Banner, the Hulk. She is also a Talented lawyer and is single in her 30s. She wants to lead a simple life, but under the unfortunate circumstances of her getting the powers of the Incredible Hulk, she gets recognized globally for that.
The show will revolve around how Jennifer Walters balances her newly acquired powers in her complicated life. Initially, the show was going to release on 17th August but now the release date is shifted to 18th August 2022.