For the unversed, Rare Beauty is a makeup brand launched by American singer Selena Gomez in 2020. Now, exclusive news coming up for makeup lovers, Rare Beauty is launching two new lip products on July 7. Named, The Kind Words Matte Lipsticks and Liners. Surprisingly, you have already taken a look over them as Selena has been secretly wearing these new lip products for months.
Nowadays, Selena Gomez is busy promoting her hit Hulu show, Only Murders in the Building. The show will be back on Hulu on June 28. Coming back to the launch, The Kind Words Matte Lipsticks and Liners come in 10 shades. Indeed, they all are buttery and non-drying formula that lasts long.
Selena Gomez on the launch said, “I wanted to create a classic lipstick that’s truly comfortable. Every shade is easy and wearable, and just perfect for every day”. This is everything I’ve ever wanted in a lip liner. Super smooth and doesn’t tug on your lips and made to last all day without feeling sticky,” the Rare Beauty founder says.
The Rare Beauty counts its Soft Pinch Liquid Blush a viral success. The products are loved and ordered globally. The team considers the TikTok approach to be one of the elements adding to their product demand. Gomez once said that she liked the content and fun videos created by beauty creators on the platform.