On 20th January, both members of the popular K-Pop boy group BTS, who are currently in France, attended the fashion show for Dior at Paris Fashion Week.
Park Jimin was announced as Dior’s new global brand ambassador a few days ago. He traveled to Paris, especially to register his presence at the Dior show at PFW.
Jimin was accompanied by another BTS member j-hope, who was in Paris to attend the Louis Vuitton show.
Dior showcased their Men’s Winter 2023-2024 collection today, January 20. Jimin’s presence at the show was already confirmed by the brand on social media, but j-hope’s entry was a pleasant surprise for fans. Both the stars looked handsome, dressed in Dior.
Jimin’s association with Dior has taken social media by storm. All of Jimin’s Dior announcement tweets became the brand’s most-liked posts on the social media platform. It was reported that Jimin’s ambassador news caused Dior’s stock prices to skyrocket to an all-time high.
It was revealed last year that all BTS members will be pursuing individual projects. j-hope was the first BTS member to go solo, followed by Jin and RM. Jimin is also reported to be making his solo debut next month. j-hope recently attended a fashion show for Louis Vuitton and Suga was announced as a brand ambassador for Valentino. It was also confirmed that all BTS members will be enlisting in the military, starting with Jin who enlisted last month. Suga will turn 30 in March, meaning he’ll reach the deadline to enlist for his mandatory army duty.
#JIMINxDIOR and #JiminAtDiorFashionShow are currently the top two global trends on Twitter. Fans have filled social media with their excitement at Jimin’s first-ever fashion show appearance. Jimin is expected to appear in more Dior campaigns in the coming days.