Jimin fans have another reason to celebrate as their favorite idol has made his debut as a Tiffany & Co. ambassador in the brand’s latest campaign.
The campaign, titled “This is Tiffany”, showcases the versatility and elegance of the jeweler’s collections, such as the Tiffany T and the Tiffany HardWear. Jimin joins the ranks of Hollywood stars Zoë Kravitz and Gal Gadot, who are also part of the campaign.
The campaign aims to highlight how Tiffany jewelry can express one’s individuality and personality, as well as create meaningful connections with others. Jimin, who is known for his charismatic stage presence and vocal skills, is a perfect fit for the campaign, as he embodies the spirit of Tiffany’s modern luxury.
In the campaign images, Jimin is seen wearing a rose gold Tiffany T bracelet and rings, which complement his sleek and sophisticated style. He also sports an elegant white coat. Jimin exudes confidence and charm in the shot, captivating the viewers with his gaze.
Jimin expressed his excitement about joining the Tiffany & Co. family in a statement: “I am excited to join the Tiffany & Co. family with two iconic collections. The HardWear and T Collections are a pinnacle expression of luxury.” He also shared his admiration for the brand’s heritage and craftsmanship: “Tiffany & Co. has always been a symbol of elegance and refinement. I am honored to be part of this legacy and to share it with my fans.”
Zoë Kravitz and Gal Gadot also showed off their unique styles in the campaign, wearing different pieces from the Tiffany T and HardWear collections.
Kravitz opted for a minimalist look with a white dress and a silver Tiffany T necklace and earrings, while Gadot went for a more edgy vibe with a black leather jacket and a gold Tiffany HardWear necklace and earrings.
Both actresses also expressed their love for Tiffany & Co. in their statements. Kravitz said: “Working with Tiffany has been a dream come true. I love how everything can be styled in so many different ways. Jewelry is so personal and it’s amazing to see how individuality can shine through each collection.” Gadot added: “As a long-term friend of the House, I am proud to represent the Tiffany T collection in the campaign; a collection inspired by the connections we feel but cannot always see.”
The campaign was shot by two renowned photographers: Hyeawon Kang in South Korea for Jimin’s images, and Craig McDean in New York for Kravitz’s and Gadot’s images. The styling was done by Malina Joseph Gilchrist, who created looks that matched each ambassador’s personality.
Alexandre Arnault, executive vice president for product and communication at Tiffany & Co., explained the concept behind the campaign: “Our ‘This Is Tiffany’ campaign is an authentic homage to individual style. We may make the jewelry but it’s house ambassadors like Zoë, Jimin and Gal who give meaning to the collections and make our pieces all their own.”
The campaign will launch globally on Monday in print and digital formats, coinciding with the reopening of Tiffany & Co.’s flagship store on Fifth Avenue in New York, which has undergone a major renovation. The store will feature new displays and experiences that will showcase the brand’s history and innovation.
The “This is Tiffany” campaign is expected to generate a lot of buzz among fans of BTS, Kravitz and Gadot, as well as jewelry lovers around the world.