Ever since Spotify was forced to remove Neil Young’s catalog from its application, Apple has taken up the baton to humblebrag over its biggest competitor through its latest marketing campaign on Twitter, bragging about its database offering Neil Young’s songs when Spotify doesn’t, that is.
The streaming service took a less-than-subtle dig at its contender on Thursday by highlighting Young’s music under the header “We Love Neil,” Billboard notes.
Apple’s snappy publicity move at the streaming app came soon after news of Spotify pulling Neil Young’s songs from their service became public.
This happened due to the artist’s now-deleted letter on Monday, that offered Spotify an ultimatum, asking his label to get his music removed from Spotify if Joe Rogan’s podcast isn’t taken down. This move by Young came as a form of protest against the misleading statements made by Joe Rogan about the Covid-19 vaccine. “They can have [Joe] Rogan or Young. Not both,” he commented.
Neil Young further elucidated, “With an estimated 11 million listeners per episode, JRE, which is hosted exclusively on Spotify, is the world’s largest podcast and has tremendous influence. Spotify has a responsibility to mitigate the spread of misinformation on its platform, though the company presently has no misinformation policy.”
Tags like #DeleteSpotify, Apple Music and #cancel spotify have been subsequently trending on twitter for the past few days, with many claiming that they’re switching over to Apple Music.
Apple Music is currently featuring a dedicated tab under the header “We Love Neil,” displayed prominently within the service’s “Browse” section. Adding to that, subscribers were even thrown a push notification promoting Barn, Young’s latest album with Crazy Horse.
The Musician’s Reaction
Young, a Canadian-American singer, followed Spotify’s decision with his own celebratory notes on Thursday, thanking his label and publisher, Hipgnosis — which bought Young’s song catalog last year for $150 million — saying that Spotify accounted for 60% of his streaming revenue: Billboard remarked. “Leaving Spotify is a very big deal, a costly move, but worth it for our integrity and our beliefs,” he wrote.