amazon ring

Amazon’s Latest Ring Security Drone And Luna Game Service

Amazon’s smart home security division Ring has unveiled a flying camera that launches if sensors detect a potential home break-in.

It is designed to activate only when residents are out, works indoors, and is limited to one floor of a building.

The Services Unveiled

The firm also unveiled an online games-streaming service and a voice-activated screen that swivels about But one campaign group described the drone camera as Amazon’s “most chilling home surveillance product” yet.
“It’s difficult to imagine why Amazon thinks anyone wants flying internet cameras linked up to a data-gathering company in the privacy of their own home,” said Silkie Carlo from Big Brother Watch.

“It’s important to acknowledge the influence that Amazon’s product development is having on communities and the growing surveillance market.”

Always Home Cam

When the Always Home Cam is triggered by a suspected break-in, owners will get a smartphone alert to let them see live footage.
Amazon said that privacy had been “top of mind” when the machine was designed.

“It only reports when it’s in motion, and when it’s not in motion it actually sits in a dock where it’s physically blocked from even being able to report,” explained Leila Rouhi, president of Ring.

“In addition to that, it’s built to be loud, so it’s really privacy that you can hear.”

Ring Always Home Cam

The device is set to cost $250 (£192) when it goes on sale. At launch, it will only be available in the US.

“The Always Home Cam is an incredibly ambitious device that will seem like something from a science fiction movie for many consumers,” commented Ben Wood from the consultancy CCS Insight.”I expect it to generate a huge amount of interest from technology enthusiasts who are typically the people who embrace smart home technology first.

Privacy Concerns

However, it is also likely to provoke a huge discussion around privacy and the future role of technology in the home.”The Ring division also unveiled a new security camera designed for use in a car, which monitors for nearby activity when the vehicle is parked.

It can also start recording video if a driver is pulled over while on a journey, potentially allowing them to record an interaction with the police.

Ring’s business has previously been criticised because it has encouraged users to share their recordings with the authorities. This has prompted claims that it is normalising surveillance technologies that can intrude on people’s lives.

The division claims its existing products – including video doorbells, indoor video cameras, and smart alarm systems – have helped make neighbourhoods safer.

Smart door bell market graphic

Global consumer spending on smart home products is expected to fall about 15% this year to $44bn (£24.5bn) due to the economic downturn caused by the Covid-19 pandemic, according to market research firm Strategy Analytics. But it predicts a rebound in 2021.

Amazon’s rivals have previously accused it of anti-competitive behaviour by selling its products at a lower price than they cost to make, in order to secure market share.

When questioned about sales of the firm’s Echo speakers in July, chief executive Jeff Bezos said the firm did not lose money on the range when they were sold at “list price”, but acknowledged they were often on promotion at a lower cost.

Game Streaming

Amazon’s other big announcement was the launch of its long-rumoured cloud-based games-streaming service.

Luna will run games on remote computer servers so that players do not need to buy a console or other dedicated devices beyond a controller.Its Luna+ channel will offer access to a selection of older games such as Control, Resident Evil: Biohazard, Sonic Mania and Metro: Exodus for $6 a month.

Many gamers may be more interested in the forthcoming “Ubisoft channel”, which will include the publisher’s next Assassin’s Creed game among other blockbuster releases. The monthly cost of the Ubisoft channel has yet to be disclosed.

Amazon Luna

However, Amazon has the advantage of owning the hugely popular Twitch platform, where people watch each other play. This could help it promote Luna.

“Amazon is allowing third-party channels on Luna, but at an additional cost to the user,” commented Piers Harding-Rolls from Ampere Analysis.

He added that this was the opposite strategy to Microsoft, which had recently revealed it was bundling EA Play with the ultimate edition of its Xbox Games Pass without raising its price.

“Amazon’s approach is commercially more sustainable and flexible,” Mr Harding-Rolls concluded.

Shaheer Ansari

Shaheer is passionate about living a life seeking un-ending knowledge, philomath, as you may think of him. He's a student of Finance and a keen observer of Business and Indian-Political scenario who takes pleasure to pen down his views and opinions on the same. As his guiding mantra to life, ‘Come what may , life goes on’ helps.

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