Much to our surprise, not everyone is a huge fan of Taylor Swift’s Folklore merchandise of the surprise released album.
The founder of The Folklore– yeah, there is already an online-selling agency named like that– took to social media to call out Taylor. The agency is a high-end contemporary African designer fashion to customers around the world. The CEO of the agency, Amira Rasool called out Taylor for using her brand’s logo. She said it is one thing to use ‘Folklore’ but accused her of stealing Black women’s logo too.
Along with the written statement, the CEO posted a picture of Swift’s “Folklore” cardigan. She further added that it came to her attention that Taylor is selling merchandise with her new album, ‘Folklore’. Rasool explained that Taylor is selling merchandise named ‘The Folklore’. She said comparing the designs that the designer of the merch completely stole it from her company’s logo.
Rasool clarified that she is speaking up because the trend of large companies stealing small minority-owned business owners should be brought to everybody’s attention. She further said that she will not let this go easily.
However, Taylor was quick to respond to the issue and make the necessary changes. Her team wrote that they were made aware of a complaint that the specific use of the word ‘the’ before ‘folklore album’ on some of the folklore album merchandise was an issue. The statement added that no merchandise had been manufactured or sent out using ‘the’ before the words ‘folklore album’.
It continues, “In good faith, we honored her request and immediately notified everyone who had ordered merchandise with the word ‘the’ preceding ‘folklore album’ that they will now receive their order with the design change.”
The CEO appreciated Taylor and her team after they put out their statement. She said she has recognized Taylor to be a strong advocate for women protecting their creative rights. Rasool even appreciated that her team is on the same page.
“Taylor Swift’s team took a great first step by removing ‘the’ from all of the merchandise,” she continued in an Instagram post on Wednesday, July 28. “We are in conversation with her team about the necessary next steps to make this situation right.”
Taylor collaborated on 11 of the 16 new songs on the already hit album. It included multi-instrumentalist, Aaron Dessner of the indie rock band The National. The instrumentalist revealed little behind-the-scenes details in an interview with Pitchfork.
Folklore has already become a major hit by selling 1.3 million copies after being out for only 24 hours. It also broke the global streaming record on Spotify and Apple Music.
Taylor has already dropped her album Folklore. However, she has also released the music video of one of the songs in the album called, ‘Cardigan’.
The singer assured fans that a medical inspector was present while shooting the video and everybody took the necessary precautions. She wrote, “The entire shoot was overseen by a medical inspector, everyone wore masks, stayed away from each other, and I even did my own hair, makeup, and styling.”
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