The power of content is undeniable as we operate more and more in digital spaces. Content is driving conversations, attracting leads, and optimizing these efforts into highly profitable endeavors. As we enter this new decade, there is no doubt that every business needs a strong, content-marketing strategy to survive. Marketing guru and tech-driven entrepreneur, Daniel Goldsmith, is leveraging content in unique ways, making him a well-known powerhouse in mortgage lead generation.
Owner and CEO of Alpha Marketing Group, Daniel helps businesses surpass their goals by converting leads via expertly curated content into record numbers. “Content is incredibly powerful right now,” says Daniel. “It’s about building trust alongside your brand and your mission. That is what turns people on to your business.”
Daniel is undoubtedly an expert in his field. A graduate of California State University with a BA in Business Administration and an emphasis on Entrepreneurship, Daniel quickly understood the power of technology-driven marketing. He started his marketing business as a side-hustle supporting clubs and nightlife in his area as a way to make extra money. “I created a platform to connect people interested in nightlife activities to the nightlife venues that best fit their interests,” explains Daniel. “My technology was the first of its kind.”
Coming off the success of his first venture, Daniel realized the immense potential for technology-driven content marketing. “Having the amount of experience, background knowledge, and ability to assess markets and best practices, I transitioned my focus to mortgage lead generation,” states David. “I was able to singlehandedly outperform banks and mortgage companies that were the best in the business.”
Daniel’s approach is all about leveraging content that fits a buyer’s persona. This accommodates the buyer’s behaviors, needs, and goals, ensuring Daniel’s clients don’t waste their time on leads that go cold.
With the primary goal of reaching as many people as possible, Daniel has not only built a successful business but has become a sought-after specialist in his field. It takes an expert to properly analyze markets, but it also takes a highly, intuitive person to attract the right audience of customers and buyers alongside those markets. That is what sets Daniel apart. A powerhouse in every sense of the word, Daniel continues to expand his reach nationwide.