What Is Twitter Blue? Memefest Starts As Platform Launches Subscription Service

Christy Mathew

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Twitter Blue is the latest company to join the big money-making subscription game. On June 3, the social media behemoth debuted Blue in a few select countries, including Australia and Canada.

On November 9, Twitter launched Blue membership in its native country of the United States and New Zealand, after a five-month wait. Twitter Blue was only available on iOS devices when it first launched. The service was, however, available on Android handsets as of Tuesday.

According to a press statement issued by Sara Beykpour, Senior Director of Product Management, and Smita Gupta, Staff Product Manager, “This subscription offering is simply meant to add enhanced and complementary features to the already existing Twitter experience for those who want it.”

As previously stated, the Twitter Blue subscription would provide certain unique features in addition to the standard Twitter platform. These characteristics include: Bookmark Folder This new feature will organise the stuff that the user has saved into categories and colour labels that the user can customise.

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Reader Mode

Twitter has finally paid attention to its users’ attention spans and thread readability. The ‘Reading Mode’ will make it simple to read and grasp the text. Twitter will automatically sew a thread’s tweets together and reformat them to improve readability.