tiktok

US Investors feverish on buying Tiktok from it’s parent company ByteDance, too good to be true?

What is Tiktok?

TikTok is a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based internet technology company founded in 2012 by Zhang Yiming. It is used to create short dance, lip-sync, comedy and talent videos. ByteDance first launched Douyin for the Chinese market in September 2016.

TikTok also has global offices, including in Los Angeles, New York City, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. The app eventually gained popularity in East Asia, South Asia, Southeast Asia, the United States, Turkey, Russia, and other parts of the world. TikTok and Douyin’s servers are each based in the market where the respective app is available.

What is ByteDance?

In the most simple words, Tiktok’s Parent Company. ByteDance first launched Douyin for the Chinese market in September 2016. Later, TikTok was launched in 2017 for iOS and Android in most markets outside of China; however, it only became available worldwide, including the United States, after merging with Musical.ly on August 2, 2018. TikTok and Douyin are similar to each other, but run on separate servers and have different content to comply with Chinese censorship restrictions. The application allows users to create short music and lip-sync videos of 3 to 15 seconds, and short looping videos of 3 to 60 seconds.

Why are US Investors willing to buy Tiktok all of a sudden?

Beijing-based ByteDance is considering a range of options for TikTok amid pressure from the United States to relinquish control of the app, which allows users to create short videos with special effects and has become wildly popular with U.S. teenagers. The app’s success has helped turn ByteDance into one of only a handful of truly global Chinese conglomerates.

ByteDance to set up second entity in India, sources say

Some investors of TikTok’s parent company ByteDance seeking to take over the popular social media app are valuing it at about $50 billion, significantly more than peers such as Snap Inc, according to people familiar with the matter.

The Committee on Foreign Investment in the United States (CFIUS), a U.S. government panel which reviews deals by foreign acquirers for potential national security risks, has raised concerns about the safety of the personal data that TikTok handles under its Chinese owner. (source: The Reuters)

Privately held ByteDance has received a proposal from some of its investors, including Sequoia and General Atlantic, to transfer majority ownership of TikTok to them, the sources said. It has also fielded acquisition interest in TikTok from other companies and investment firms, the sources said.

Valuations of Tiktok and ByteDance

The investors’ bid values TikTok at 50 times its projected 2020 revenue of about $1 billion, according to the sources. By comparison, Snap is valued at 15 times its projected 2020 revenue, at about $33 billion, according to data provider Refinitiv.

It is unclear whether ByteDance’s founder and CEO, Yiming Zhang, will be satisfied with the offer. ByteDance executives recently discussed valuation projections for TikTok that exceed $50 billion, one of the sources said.

ByteDance, Chinese Digital Giant And Owner Of TikTok, Reported To ...

TikTok is growing rapidly as it rakes in more cash from advertising, and its management team expects to achieve $6 billion in revenue in 2021, one of the sources said. ByteDance, which owns other apps including TikTok’s Chinese counterpart, Douyin‎, has set itself a revenue target for 2020 of about 200 billion yuan ($28 billion), Reuters has previously reported.

ByteDance was valued at as much as $140 billion earlier this year when one of its shareholders, Cheetah Mobile Inc, sold a small stake in a private deal, one of the sources said.

Is the deal happening?

If a deal for the whole of TikTok cannot be reached, ByteDance is exploring divesting only TikTok’s U.S. operations, one of the sources said. It is not clear what such a deal would be worth and what ties TikTok in the United States would maintain with its global operations.

There is no certainty that ByteDance will agree to any deal, the sources said. It is pushing ahead with structural changes that will further ringfence the U.S. business of TikTok from its global empire, the sources added. These changes could include a new holding company for TikTok and an independent board, one of the sources said, cautioning that no decision has been made. The company has already separated TikTok operationally from its other apps through dedicated teams.

The sources requested anonymity because the deliberations are confidential.

ByteDance and Sequoia declined to comment, while General Atlantic, Cheetah Mobile and a CFIUS spokeswoman did not respond to requests for comment.

Us Vs China Trade war scenario

As relations between the United States and China deteriorate over trade, Hong Kong’s autonomy, cyber security and the spread of the novel coronavirus, TikTok has emerged as a flashpoint in the dispute between the world’s two largest economies.

Trade War Squandered $7.8B In GDP Last Year | PYMNTS.com

Last week, the U.S. Senate Committee on Homeland Security and Governmental Affairs unanimously passed a bill that would bar U.S. federal employees from using TikTok on government-issued devices. It will be taken up by the full Senate for a vote. The House of Representatives has already voted for a similar measure.

President Donald Trump and top administrations officials have said they are considering a broader ban on TikTok and other Chinese-linked apps.

ByteDance acquired Shanghai-based video app Musical.ly app in a $1 billion deal in 2017 and relaunched it as TikTok the following year. About 70% of the equity capital ByteDance has raised from outside investors has come from the United States, according to one of the sources.

Tiktok was recently banned in India citing security concerns

TikTok has been banned in India over privacy concerns. The app has also been removed from Google Play store and Apple app store earlier today while the other 58 Chinese apps are still available for download. TikTok app is not available for download in the country anymore however if you have the app on your smartphone it is still functional. The government is yet to reveal details on how they plan to enforce the ban. To recall, this isn’t the first time that the Indian government has banned TikTok but the app was made available soon.

The short video application has nearly 200million users in India. Ever since PM Modi announced the Vocal for Local initiative several Indian startups have started developing TikTok rival. 

Also Read : News Highlights From July 2020

Shaheer Ansari

Shaheer is passionate about living a life seeking un-ending knowledge, philomath, as you may think of him. He's a student of Finance and a keen observer of Business and Indian-Political scenario who takes pleasure to pen down his views and opinions on the same. As his guiding mantra to life, ‘Come what may , life goes on’ helps.

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