On 15th February, a new Calvin Klein campaign featuring Jennie of BLACKPINK was released. Every time there’s a Jennie x CK collab, there’s a meltdown on social media as fans react with excitement. Jennie is one of the only K-Pop idols who provides fans with bold and fresh looks in her photoshoots. Her confidence in her body and looks is extremely attractive, also something that causes lots of discussions online. Jennie once again used her charms to dazzle fans with her new photoshoot for Calvin Klein.
Jennie, also called the Global IT Girl, has been instrumental in BLACKPINK’s fashion image. The K-Pop star has also been named “Human Gucci” and “Human Chanel”.
Her fashion collection includes niche brands like Marine Serre and Richard Quinn in addition to Gucci and Saint Laurent. Jennie was invited to major events including Prada’s Comics Collection Launch Party, Chanel’s Mademoiselle Privé show, and Anthony Vaccarello’s Summer 17 Collection Launch Party thanks to her keen sense of style. Chanel selected her as the House Ambassador because of her vast commercial influence. When Jennie performed her first song “Solo,” the five-by-five division of hairpins she wore became known as “Jennie’s hairpins” and quickly went viral in South Korea.
Jennie is known for her brand recognition and marketing power, having placed first on the Korean Business Research Institute’s monthly “Individual Girl Group Members Brand Power Ranking” for most months among female Korean celebs.
Her social media posts frequently make the headlines, and the things she shares quickly become popular.
Jennie was the first BLACKPINK member to go “SOLO” in 2018. She again debuted a new song “YOU&ME” at BLACKPINK’s born pink world tour. She will make her much-awaited debuted as an actress in HBO’s “The Idol” starring as one of the leads alongside The Weeknd and Lili Rose-Depp.