Stray Kids Hyunjin’s AOTM The Fastest Video To Get 10M, Dubbed ‘Performance Leader’

Studio Choom is the ideal platform for producing high-quality performance videos. They rose to prominence in the content development industry by creating 4K footage for K-pop stars’ performances. Their attention to detail, movement, and lighting were groundbreaking; as previously, the only opportunity to view an artist’s performance was through a single performance video from the label or a typical music concert; which fans complained did not do the dance credit. It’s no surprise that fans showed their gratitude by voting for Hyunjin’s AOTM to reach 10 million views.

Artist of the Month (AOTM) is a popular Studio Choom series in which a K-pop idol is chosen for a mini-documentary; and an original performance to a song of the idol’s choosing. Chaeyeon, the lead dancer of IZ*ONE, was the first AOTM in 2020.

Yunho from TVXQ was the first male idol to join the series, and Wooyoung from Ateez was the first fourth-gen male idol. While Itzy’s Ryujin is the current November idol, her labelmate Hyunjin was the one who came before her. The Stray Kids star was chosen for October because he performed a dance cover of Post Malone’s “Motley Crew”.

For the performance of ‘Motley Crew,’ Hyunjin of Stray Kids channelled his inner mafia by dressing up in a darkcore attire and getting tattoos. Stays (Stray Kids‘ fandom) was enraged by his ferocious expression and quick movements. They were able to push the AOTM video to 2.9 million YouTube views in the first 24 hours; making it the series’ most popular video.

Fans realised it was going to be a record-breaking performance when the audience reached 3.8 million a day later. And it didn’t take long for it to become the fastest AOTM video to reach 10 million views, on November 6. Within 20 days and 12 hours of its publication, it had achieved its goal.

As they celebrated Hyunjin’s victory, fans used the hashtag #AOTM_Hyunjin. One Stay tweeted, “He’s very sexy for this actually”. Another shared, “Congratulations to my hardest hardworking, kind, talented and handsome performance leader in the world!! Hwang Hyunjin is the best!!! HYUNJIN PERFORMANCE LEADER”. One commented, “Hyunjin really took his comeback very seriously. These milestones were achieved in less than 4 months. King behaviour.”