Hyun Bin to be Regional Brand Ambassador for LazMall

Lazada, Southeast Asia’s biggest eCommerce platform, has announced Hyun Bin, an internationally renowned South Korean actor and Hallyu (Korean Wave) sensation, as LazMall’s first regional brand ambassador. LazMall is a preferred partner for companies all over the world, with over 32,000 local and international brands currently on the platform.

Hyun Bin is one of South Korea’s most internationally regarded entertainers, and his diverse and award-winning performances have made him one of the primary personalities driving the Hallyu movement. Hyun Bin has starred in a number of successful television dramas and box office hits, including “Secret Garden,” “Memories of the Alhambra,” “The Negotiation,” and most recently “Crash Landing on You,” for which he won Best Actor at the 56th Baeksang Arts Awards and Best Popular Korean Artist at the Yahoo! Asia Buzz Awards. During the Korean Popular Culture and Arts Awards in 2020, Hyun Bin won a Presidential Commendation.

“Lazada was the first to bring the virtual ‘mall’ concept to Southeast Asia, and we are happy to welcome renowned superstar Hyun Bin as LazMall’s first regional brand ambassador,” said Mary Zhou, Chief Marketing Officer of Lazada Group. “Hyun Bin is a well-known face who is known for his honest personality and amazing dedication to his profession by fans all over the world, thanks to his extensive portfolio of highly acclaimed films and television dramas. This is in accordance with LazMall’s brand promise of authenticity, quality, and a reliable online destination for customers to enjoy a comfortable shopping experience.”

Hyun Bin will star in a short video catching the imaginations of fans in a persona reminiscent of his popular action sequences to kick off LazMall’s third-anniversary celebrations and 9.9, the first of the year-end major promotions. Hyun Bin will play an agent leading a team of agents on a secret mission in the TVC. His character will deliver thousands of LazMall care gifts for the public in a humorous and festive twist.

“I’m really delighted to be joining the Lazada family and interacting with fans in Southeast Asia as LazMall’s first regional brand ambassador,” Hyun Bin stated of his LazMall ambassadorship. “Starting with the 9.9 shopping festival, I’m looking forward to having a lot of fun with you. I wish everyone good health and safety till we can meet in person again.”

“Shooting the campaign’s short film was very enjoyable, especially when we got creative in presenting the quickness, trustworthiness, and diversity of products that LazMall delivers to shoppers through a secret agent mission storyline,” he continued.

This is a really proud moment for all the CLOY fans. Our Ri Jeong Hyuk sshi was bestowed with such honour.