Backstage Update Regarding the Possible Sale of WWE

Backstage Update Regarding the Possible Sale of WWE

Vince McMahon has formally rejoined WWE’s board of directors after less than six months of retirement. McMahon is attempting to aid in the sale of the business ahead of the renewal of their media rights agreement in his new position as “executive chairman.”

According to people familiar with the situation, WWE has hired JPMorgan to assist the company in providing advice regarding a potential sale. It is anticipated that a sale will take place within the next three to six months. Additionally, eight businesses are interested in buying WWE. Comcast and FOX, two networks that already air WWE programming, are at the top of the list.

In addition to airing “WWE Raw” on USA Network, NBCUniversal, which is owned by Comcast. It has an agreement to carry the WWE Network on the Peacock streaming service. Similarly, FOX has a TV agreement that allows it to air “WWE SmackDown” live on Friday nights since 2019. Disney might be interested, especially if the company can be integrated into their theme park business through merchandising, streaming, and integration.

Warner Bros. Discovery history with the pro wrestling industry

As their TV deal with AEW expires later this year, Warner Bros. Discovery has a history with the pro wrestling industry. Two streaming services that might be of interest are Netflix and Amazon, with the latter dabbling in live soccer, baseball, and football broadcasts. After purchasing UFC in 2021, another name that has been mentioned is Endeavor Group Holdings.

Liberty Media completes the list because its shareholders have discovered a way to market Formula 1 racing so successfully around the world that it “could provide a roadmap for a future WWE strategy.” Additionally, it was stated that WWE will now “undergo a review of strategic options to maximise value for all WWE shareholders.” The press release does, nevertheless, note that there is no guarantee of a sale despite that assertion and yesterday’s reports that McMahon was looking to help spearhead a sale of WWE with his return. 

Sheena Bhandari is a Pro Wrestling Editor and enthusiast, working here at Clout News.