Soon after the ban of TikTok in India, a bunch of Indian-made apps has been witnessing a wave in demand and viewership. Among other successful video-making services, Trell is breaking all of its records by garnering as many as 12 million (1.2 crores) downloads in just five days.
The app is also trending in Free Lifestyle Apps category on the Google Play Store and is claimed to have received 500K uploads in a single day with 220K new content creators.
Popularly known as video Pinterest for Bharat, Trell lets users share their experiences, recommendations, and reviews across various categories including health and fitness, beauty and skincare, travel, movie reviews, cooking, etc.
The app allows users to create 3 to 5-minute videos in English and a total of 7 Indian languages including Marathi, Kannada, Bengali, Hindi, Tamil, Telugu and Malayalam.
It also has a ‘shop’ feature that enables users to purchase the products featured in the vlogs and earn rewards, goodies, and vacations through its interface.
“Since its inception in 2017, Trell has been committed to serving the Lifestyle content needs of vernacular consumers across the country with over 60 per cent of its users hailing from tier-2 and tier-3 cities,” the company noted in an official statement.
“With this opportunity window, the Indian Internet Startups can grow faster and build a superior experience for the consumers in the long term which was being capped by the established players in the past,” said Pulkit Agarwal, Trell’s Co-Founder while commenting on the escalating growth numbers.
The short video application has risen to prominence in the absence of competition from Chinese competitor TikTok. The app, on Monday, claimed that it had registered over 1.2 crore downloads. This revelation came just a few days after the Indian government banned 59 Chinese applications, which also included a few of the most downloaded apps on the market.
Co-founder of the company that owns Trell, Pulkit Agarwal said that the app registered 5 times growth in daily active users and is touching 2 crore monthly active users in the last two days. “The lifestyle community-commerce platform is breaking all the records by witnessing 12 million downloads in just 5 days, just after the bold decision made by Indian Govt to promote Atmanirbhar Bharat,” the company said in a statement.
With the help of almost 2.2 lakh content creators on the application, the app claimed to have received a total of 5 lakh post uploads in just a single day.
On the application’s Play Store listing, it is claimed that the app is home to a community of over 40 lakh creators and “Trellers”. Currently, the app shows over 10 million downloads on the Play Store. The latest update to the app was rolled out on 4 July.
The Indian government had passed an order last month, banning few of the most prominent Chinese applications that were being used in India. The authorities claimed that these apps were used to steal data from the users. Apart from TikTok, India banned Alibaba’s UC Browser, CamScanner, and popular chatting application WeChat.
This could be a better alternative to TikTok and could satisfy all the Indian TikTok’ers down the lane.
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