Addison Rae is one of the most popular TikTokers on the planet. She is amongst the top 3 most followed TikToker at the moment having well over 84 million followers.
Addison Rae has been very dynamic about her career right from the start. She did not only stick with being a content creator on TikTok but has also ventured into music industry, acting industry, and the business world. The TikToker has released multiple songs, acted in the famous Netflix remake titled ‘He’s All That’, and also owns a beauty brand called Item Beauty.
Addison Rae has now given a glimpse of her most recent venture to the fans. It is a new fragrance [perfume] line dubbed as ARF. The abbreviation stands for Addison Rae Fragrance.
Addison Rae said that the brand is ‘science-based’ and will offer ‘waster-based scents which are scientifically proven to enlighten the mood’. The ARF line will have three products in their portfolio at the time of release – Chill AF fragrance, Happy AF Fragrance, and Hype AF fragrance.
The TikToker is bringing the fragrance line in collaboration with manufacturer Hampton Beauty. As per reports from WWD, ARF line will initially drop 30ml fragrances that will be sold for $40 each via TikTok and Instagram only.
The managing partner of Hampton Beauty gas spoken about the ARF line saying “The ingredients were put in front of respondents, and they read the reaction to the scent, and it affects the part of the brain that has to do with emotion. If the calming part of the brain was affected, those ingredients became [Chill AF]. It’s completely science-based. We thought it was such a fun and new way to approach fragrance.”
Recently, another social media influencer Valkyrae launched her skincare brand RFLCT. It was met with a lot of criticism and backlash as people claim it to be ‘pseudo-science’. The reactions to Addison Rae’s perfume line remain to be seen.
What are your thoughts about the whole story? Tell us your thoughts in the comments.
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