In a move that will significantly impact the newsletter industry, Gmail, one of the world’s most widely used email service providers, has rolled out a series of changes to its deliverability standards. Effective from February 1, 2024, the new criteria aim to enhance user security and reduce spam, but newsletter operators, especially those targeting Gmail addresses, need to pay heed, or risk being blocked.
Key Changes Announced:
Understanding DMARC
With the imposition of DMARC becoming essential, there’s an immediate demand for clarity around its workings. Yanna-Torry Aspraki, a leading expert in email authentication, has curated an expansive guide detailing DMARC’s nuances – its definition, Gmail’s specific requirements, and tools to streamline its implementation.
Given the impending deadline and the potential ramifications, newsletter senders are urged to acquaint themselves with these changes without delay.
A Call to Action for the Community
As the deadline approaches, there’s growing apprehension that several newsletters, oblivious to these modifications, will face a drastic dip in open rates come February. The community is, therefore, rallied to spread the word. If you know someone in the newsletter realm, it’s time to ensure they’re in the loop. Your proactive step might be the game-changer for many content creators.
Stay updated. Stay compliant. Keep your newsletters in the spotlight where they belong.
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