Selena Gomez has finally announced the launch date of Rare Beauty. It has been six months since the singer announced that she will be getting into the beauty world. Since the announcement, it has been a highly anticipated beauty brand.
Selena has made sure to send us a few sneak peeks about what the brand will stand for. She took to her social media handle to announce the launch date for her products. Finally, we will get to use the products that she has made with such a special aim.
Rare Beauty and Selena both made the announcement on Tuesday that the products will launch on September 3rd. The website is updated with the missions and aims of the brand. It has the option to sign up as well so that people can receive more information about the launch.
The products of Rare Beauty will also be available on Sephora. The website of Sephora has been ready for the arrival of the singer’s product for a while now. Sephora has also set up its own sign-up option for Rare Beauty notifications.
Rare Beauty has yet to reveal what products they will be launching. However, the message behind the brand has been made clear. Selena explained in an introduction video to the brand saying she wanted to make something that people felt comfortable in. She says people feel pressured, including her, to look like everyone else.
Selena Announces Rare Impact Fund
Selena also made a special announcement on her 28th birthday about Rare Beauty and what it will be doing. Prior to launching her beauty line, Selena has decided to give back in the most important way. Selena revealed that Rare Beauty had launched the Rare Impact Fund. This fund will collect $100 million over the next ten years. Not just that, this money will be used to help fill the gaps in mental health services.
She revealed that from the first product sale onward, one percent of all sales will be directed to the fund. Also, funds raised from partners will be dedicated to the Rare Impact Fund. The Impact Fund aims to be the largest known funds in support of mental health.
Selena expressed her gratitude towards her team for helping her make the Rare Impact Fund in a statement. She said since she started the brand they wanted to find a way to give back to our community. The singer said she wanted to support people who needed access to mental health services. It has a big part to play in her life.
Selena explained that Rare Beauty is focused on helping people feel more connected to one another and less alone in the world. Talking about the fund, she said it will make a direct impact on many lives and make a difference in the world. She further added, “I’m proud of the work we’ve begun to do with our partners to offer these services to anyone who needs support.”
Making Mental Health Services Better
The CEO of Rare Beauty, Scott Friedman, further explained their aims and goals to make it a better effort for mental health services. He said their goal is ambitious and announced their aim of collecting $100 million in the next 10 years for mental health. The CEO further explained that with the launch of the impact fund, they will create one of the largest ‘philanthropic efforts focused on mental health in the world’.
Friedman also added that the funds will directly contribute towards increasing access to mental health services. Particularly, for underserved communities.
Rare Beauty has also created the Rare Beauty Mental Health Council, comprised of expert advisers from leading universities, organizations and companies focused on mental health. The council will guide the company’s aims to ensure maximum impact.
Some of the council members include Dr. Marc Brackett of the Yale Center for Emotional Intelligence and author of the book Permission to Feel, Dr. Scott L. Rauch, MD, president and psychiatrist in chief for McLean Hospital and Dr. Jane Delgado of the National Alliance for Hispanic Health.
Selena has always strived to raise awareness about mental health and its importance. During an appearance on Miley Cyrus’ Instagram live show, Bright Minded, she revealed that she was diagnosed with bipolar disorder. Selena claimed knowing everything about the disorder made her less scared.
We can finally contribute and also get the benefit of using the products of Rare Beauty from September 3rd.