The world is now transforming into a digital place and technology has changed people’s lives forever. Right from business to finding the perfect love match, everything is on the click of your fingers. Making the right use of the internet, Santosh Kaspate has some huge plans to take his food and restaurant business to a new level. He lives in Pune and owns a restaurant named ’18 Degrees Rooftop Resto Lounge’. The restaurant is one of the most renowned names in Pune and is the perfect place for the millennials. With a spacious rooftop, the restaurant serves multi-cuisine food and also has a night club for all the party lovers.
With the growing trend of social media, Santosh is all set to market his restaurant on the internet. The restaurant has its presence on Zomato and also has a dedicated page on Instagram. Besides this, he wants to promote his work on his personal profile and follow the influencer’s route. In other words, the talented business mind has some great strategies like introducing meet and greet events and organize concerts at his restaurants. He has met many Bollywood celebrities including Shah Rukh Khan, Farhan Akhtar, Emraan Hashmi, Shraddha Kapoor, Arjun Rampal and many more.
Not just the food and restaurant business, he is also a prominent name in construction and real-estate business. “I always had a second thought to make my restaurant reach to a larger audience and I hardly spent time on social media as I did not find it productive. But now, I realize its potential and I know it can create havoc as far as business is concerned”, he said. We are really anxious what strategy he will come up with to expand his food business and we hope that he makes 18 Degrees Rooftop Resto Lounge a top name across Pune.
