Rihanna Announces Launch Of New Fenty Skin Collection Coming Very Soon News

Rihanna Announces Launch Of New Fenty Skin Collection Coming Very Soon

Author's avatar Clout News Desk

Time icon July 16, 2020

Rihanna sent fans into a frenzy in 2017, when she shook the beauty industry with the launch of her own brand, Fenty Beauty, which paved the new wave for inclusivity in cosmetics.

img 78242

The multi-hyphenate mogul has now taken to Instagram to officially announce that she is diving into the skincare game with Fenty Skin.

FI Fenty Skin Is Coming Soon

“Skincare either works or it doesn’t”

Similar to the launch of Fenty Beauty, Rihanna has kept most of the details of her newest brand, Fenty Skin, pretty quiet so far. The singer first teased her newest project in the May 2020 issue of British Vogue. “Skincare, it’s the truth. It either works or it doesn’t. There’s nowhere to hide,” the singer hinted.

Announcing the official launch date

Rihanna has stayed true to her words, giving fans what they were highly anticipating. Fenty Skin is now out with an official launch date. “Ima try my best to be humble about this but @fentyskin is coming July 31 exclusively at FENTYSKIN.COM!!” Rihanna shared on both Instagram and Twitter.

20200715 0118048618054831939184647

Can you get early access to the collection?

Although the official launch date is out, Rihanna has given her fans the opportunity to get their hands on the collection a little bit early.

Screenshot 2020 07 15 Fenty Skin 1024x480 1

“Y’all ain’t hear it from me ???? but you can shop it early if ya drop me your email through the link in my bio,” she wrote on Instagram.

So by signing up with either an email or number on FentySkin.com, customers can get early access on July 29 itself to shop the collection before the rest of the public.

Possible Product line-up

Rihanna and Fenty Skin have yet to officially announce the complete lineup of products that will be available at the launch. According to the U.S. Patent and Trademark Office, Fenty Skin will be covering the following. “Medicated and non-medicated skin care preparations and soaps. Body care kits comprising non-medicated body care preparations, and skincare product accessories.” It will not include “color cosmetics, perfume, and other fragrance-only products.”

rihanna skin care 1594775398661

The five names mentioned in the trademark are teasingly ambiguous. The supposed product names are, Total Cleans’r, Buff Ryder, Instant Reset, Fat Water, Flash Nap, and Hydra Vizor. These interesting names have just made fans even more excited to see what rihanna has in store for them.

Sneak Peak into the product line

Rihanna’s Instagram video gave followers a sneak peek at Fenty Skin, as she is seen using three different products.


From the small clip, we can already tell the packaging, is going for the same simple yet sophisticated design as Fenty Beauty. However, instead of it’s usual nude tones, it looks like Fenty Skin’s color palette will be mainly light purple. In the video, Rihanna seems to be applying what looks like a foaming cleanser, toner, and moisturizer.

Fenty Skin preview featured

Reaching out to fans

Not only has RiRi posted the video to her social media accounts, she has also begun responding to tweets from fans asking about the skincare line.

The singer has clearly designed her skincare with everyone in mind. One fan tweeted, “If rihanna come out with a Fenty skincare line for men i’m changing my middle name to Robyn,”Riri took the opportunity to shut down the, frankly ridiculous, assumption that skincare is only for women. “Whoever told you skincare has a gender, LIED to you! Hi Robyn! #FENTYSKIN,” she replied.


It seems like Fenty will continue to strive for inclusivity, no matter what they come out with. Apart from being gender inclusive, Fenty is looking to cater to different skin types as well. One Instagram follower with sensitive skin asked if the line would work for them. Rihanna responded, “saaaammmee!!! I get so scared to try new products! But I made this with love for my sensitive skin gang!”

Press release image option 1 770x444 1

The skincare line joins Rihanna’s already extensive empire. It so far includes makeup under Fenty Beauty, lingerie in the form of Savage X Fenty, and her own fashion house with LVMH, called Fenty.

rihanna savage x fenty lingerie summer

Also Read : News Highlights From July 2020

Author’s avatar

Clout News Desk

The Clout News Desk: Your trusted team dedicated to delivering the latest updates and insights from the world of entertainment. With a passion for uncovering captivating stories and a commitment to accuracy, we keep you informed and entertained. From breaking Hollywood news to trends in fashion and music, count on us to bring you the latest in entertainment. Join us as we explore the fascinating world of showbiz and beyond.