This shoe brand is definitely turning heads in the industry. The newly born brand Est. 2015 is on its way to become one of the most innovative and trending label in the country.
WHAT MAKES THE BRAND STAND OUT?
HOW WAS THE IDEA BORN?
“The journey started back in 2010 when ZARA had launched its loafers in the Indian market. It was a rage amongst the youth inspite of being priced at ₹4500-₹5500. I myself got a pair and joined the hype, only to realise through a relative that they are actually manufactured in India. Being in college at that time with very little idea about the manufacturing of shoes in particular, I was intrigued. I back tracked the whole process and ended up at a manufacturing factory in Agra.
Not only i learnt about the shockingly low cost prices but also how We are infact manufacturing for such huge international brands right here in our country and further buying them at a huge premium price.
That triggered the idea of starting my own home grown brand of footwear with an international appeal and quality at affordable pricing.” – Owner, Ayush Diwan Khurana
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