Interestingly, nearly four in five Pakistanis say that they have not watched any Indian movies in the past year.
The study was conducted with nationally representative sample. It had adult men and women from across the four provinces . They all answered the following question. “Please tell, have you seen any Indian movies in the last one year?”
In response to this question, 21% said yes while 79% said no.
In a gender breakdown of the sample size, a press statement by the Gallup and Gilani Pakistan group showed that more males (23%) admitted to watching Indian films in the last one year as compared to females (15%).
Gilani Research Foundation realeased the study. Carried out among a sample of 1,418 men and women in urban and rural areas of all four provinces of the country, during August 13, 2021 – September 05, 2021.
The error margin is estimated to be approximately ± 2-3% at the 95% confidence level. The methodology used for data collection was CATI.
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