Before the fashion month, let us get familiar with some new brands that deserve our attention as they have managed to get stylists and celebrities obsessed. These brands come from a wide range of backgrounds and you will find creatives from around the globe.
You will find anything from luxury purchases to simple looks to get inspired. These are the names you should definitely count on and follow in 2021.
Meryll Rogge
The brand is Belgian-born and was previously designed for Marc Jacobs and Dries Van Noten before launching her namesake label. Her collection includes a mix of oversize menswear tailoring, printed neon skills, and sleek 80s glam-inspired evening wear.
Kenneth Ize
This is an American-Nigerian designer who has been gaining recognition for his very colorful woven suiting. He has already had Naomi Campbell close his very first Paris show last season. Kenneth’s designs have an androgynous feel with oversize tops and jackets. This is created in collaboration with Asoke weavers. He has modernized the centuries-old African weaving technique. This helps to preserve and protect the work of these artisans.
PETER DO
This namesake label was found back in 2018 as it takes a youthful approach to design that is founded on raz0r-sharp tailoring and architectural construction. This is an exception to beautiful suiting, tailored shirting, and outwear in neutral tones.
Thebe Magugu
This label is a luxury brand which is designed in Thebe’s hometown in South Africa. The brand represents the motifs and designs that weave together a story of a post-apartheid South Africa. Thebe has won the prestigious LVMH prize back in 2019 and continues to create his collections with artisans and factories in Johannesburg and Cape Town.
Gimaguas
This was created by the twins Sayana and Claudia Durany. The Spanish fashion designers started the brand based on their love for traveling and finding unique artisans and crafts from around the world. They have used a sustainable approach to design as they only release capsules in small batches to limit waste. Their latest collection will inspire your next warm-weather travel wardrobe.
Renaissance Renaissance
The label belongs to Cynthia Merhej’s collection and is only a few years old. However, she is not someone who is strange or new to the world of design. Cynthia is the third generation of women in her family to start her own atelier. This is a Lebanese label that is drawn from the art of meticulous tailoring. Expect to see voluminous gowns, corset tops, and touches of feminine ruffles.
Serena Uziyel
The designer is new to the fashion world but has her incredible line of accessories is sure to catch on quickly. Serena’s designs are inspired by a lifelong passion for art and traditional craftsmanship. Everything in this collection is extremely unique.
Maximilian
The designer Maximilian Davis made his debut this past September at Fashion East. He is a Trinidadian-British designer who began his career working under Grace Wales Bonner before going out on his own. The collection is full of elegant clothing and tailoring. His debut collection was designed with sophistication at the forefront and was heavily influenced by the history of the Trinidadian Carnival and its meaning.
Aeron
This is a Budapest-based brand that was founded by Eszter Aron. This collection is produced locally with mindful practices. The result is a timeless and effortless wardrobe that has simple color palettes and clean lines that can be worn for seasons.
Mach + Mach
This brand was founded by Georgian sister duo Nina and Gvantsa Macharashvili. Mach + Mach has gained international celebrity attention from Solange Knowles, Katy Perry, and Kylie Jenner. The label has been around for a few years but it is still new in the US. It is a design with a mix of bright, futuristic, and pop. Their crystal-adorned heels work with everything from evening wear to denim and blazers.
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