MrBeast to Enter Beverage Business: Leaked Documents Reveal His Brand Expansion Plans

Popular YouTuber MrBeast, whose real name is Jimmy Donaldson, appears to be venturing beyond the realm of online entertainment and into the world of consumer products. Leaked documents from an ongoing lawsuit have revealed plans for MrBeast to launch his own beverage brand in 2025.

Lawsuit Reveals Brand Expansion Plans

The news comes as part of a legal battle between Donaldson and the company managing his MrBeast Burger fast-food chain. The lawsuit, filed in August 2023, alleged “revolting” food quality at MrBeast Burger restaurants. The defendant responded with a countersuit, and in June 2024, details of MrBeast’s future brand plans were revealed during the case.

According to a report by Business Insider, the leaked documents mention the launch of “Beast Beverages” alongside a mobile game, both slated for a 2025 release. Specific details about the beverage line are scarce, but the documents hint at a potential range of products including sodas, energy drinks, or even sports drinks.

The Influencer Beverage Trend

If MrBeast does launch a beverage line, he’ll be joining a growing trend of influencer-created drinks. The success of Logan Paul and KSI’s Prime Hydration drink is a prime example. Launched in 2022, Prime reportedly outsold Gatorade at major retailers like Walmart in March 2024, a significant feat for a new brand.

MrBeast’s Retail Advantage

MrBeast’s existing relationship with Walmart through his successful Feastables snack company could prove advantageous for his new beverage line. Following a March 2024 rebrand and formula improvement, Feastables experienced a rapid sellout across the US, prompting an apology from Donaldson himself. When the product restocked, MrBeast even visited Walmart and Target stores to ensure it reached shelves. This dedication and existing connection bode well for potential distribution of his upcoming beverage line.

While details remain limited, the leaked documents offer an exciting glimpse into MrBeast’s plans for brand expansion. Whether it’s a refreshing soda or a powerful energy drink, fans can anticipate MrBeast’s unique touch on the beverage industry come 2025.