Kylie Jenner denies ‘refusing’ to tag black-owned fashion brand on instagram

Kylie Jenner recently took some heat on Twitter, after she was accused of not tagging a Black-owned brand’s dress in her Instagram photos. The Beauty mogul recently went on a getaway to a resort in Utah, with her daughter Stormi and a group of friends.

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On Monday, she posted 4 photos to Instagram in which she’s seen wearing an orange, form-fitting number. The dress features a one-shoulder, tie-dyed mesh top with a keyhole cutout and a curve-hugging, short orange skirt. Kylie wore it in several IG photos posted on July 6, along with the comment, “I love it here.”


The dress was designed by LoudBrand Studios, a Black-owned fashion company based in London. However, the brand was not originally tagged by Jenner in any image.

This did not sit well with her fans and prompted them to call out Kylie for her lack of support towards black owned brands like LoudBrand Studios. Some even accused her of deleting Instagram comments that credited the brand.


A Twitter user named @zoey227 showed a screen-grab of Loud Brand’s Instagram home page. It featured Kylie wearing the VASHTIE dress in Utah next to one of their models wearing it on the brand’s website. The user wrote, “Kylie Jenner is refusing to tag the designer of the dress she just posted. Which is a black owned brand, and is now limiting her comments.” She added, “@LoudBrndStudios is the designer!”

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Kylie fired back at the claim, tweeting, “Ok this is just a reach. Why would I ever REFUSE to tag a brand and block comments. This is completely false. I think this brand is amazing and I wanted to show support and will continue to do so. Everyone go check out @LoudBrndStudios,” the cosmetics mogul told her 34.6 million Twitter followers.

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The reality star also gave the brand another shout-out in her Instagram stories writing, “Everyone go check out @loudbrandstudios and their beautiful clothes.”

Loud Brand’s Response

Loud Brand was elated with the attention they got from Kylie wearing their dress, even without getting tagged. 7 hours before Kylie’s tweet about the outfit’s designer, the brand posted, “Hi guys!!!! We are so overwhelmed with the outpouring of love wow!!! We are so grateful for Jill and Kylie because this has really changed things for us. So excited to be featured on her platform. How amazing!!! Thank you so much Jill and Kylie.” Kylie later retweeted the message to her followers, writing “Love you guys.”

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Jill Jacobs who is Kylie’s stylist, shared the photo of Kylie in the VASHTIE dress with her Instagram followers. She tagged the brand, as well as every label or product that Kylie had on.


The Limited-Edition Raw Edge Vashtie Dress worn by Jenner on Instagram is no longer available.


“Thank you all for the purchases, the reposts and follows, and amazing kind words,” the brand continued. “your support is really unbelievable. We are working quickly to get the orders out and answer any questions you may have. Love you all.”

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Also Read : News Highlights From July 2020


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