Anybody who has the time and the creativity to create video content can easily feel at home on the social media platform TikTok, but not everyone can develop phenomenal content that will go viral. Content creator Nick Luciano has always been passionate about creating videos and has been doing it for the past 11 years. He simply likes documenting and taking videos of special family events, trips, and montage videos of video games. When he created his Sugar Crash content, however, he did not expect it to become the third most-watched video on TikTok with over 220 million views and 43 million likes.
Sugar Crash became a turning point for Luciano, seeing that he has finally proven that he has the creative skills to be able to do social media content full-time and leave his engineering job for good. That single viral video changed his life forever and motivated him to elevate his content as a country personality. His love for content creation and his natural ability to be goofy on cam, combined with his videography skills, sparkling personality, and desire to motivate others, make him the perfect social media influencer.
“I remember the day I downloaded TikTok while sitting at my desk at work. I was very skeptical that TikTok could help me, but as I studied the app, I learned that it had life-changing capabilities,” Nick Luciano explains. “I saw the potential and decided I wanted to be the biggest cowboy and content creator on the platform. I knew that I had all the right tools to be successful on the app, so I put my nose to the grindstone and started uploading all sorts of content, including comedy skits, clips from my videography projects, and videos of the animals around the ranch,” he adds.
It took Luciano about a year to grow his TikTok following. By the time he created Sugar Crash, he had gone from having 600,000 followers to four million in a short period of time. The success of Sugar Crash has fuelled Luciano’s creativity all the more as he now works on popularizing his personal brand. Coming up with something as sensational as Sugar Crash is very challenging, but Luciano is not afraid of trying out new things in front of the camera. He finds it quite easy to explore multiple niches while giving them a touch of his cowboy lifestyle.
He also believes that posting content that reflects his deep love for animals resonates a lot with other pet lovers and ranchers. For Luciano, becoming a well-loved personality on social media is all about making a connection first, and connecting means sharing the interests of other people.
At present, Luciano is also making time to grow the Luciano Western Wear clothing line that features motivational shirts, hoodies, hats, tank tops, and joggers, among others. The company is his way of spreading positivity. Its slogan “Bulletproof Mindset, Strive for Excellence” is something that has made hundreds of clients patronize the brand.
Luciano also owns Luciano Media LLC, a company that offers videography services, from weddings to promotional videos of equestrians. His passion for videography was fanned during his time working as a mechanical engineer for the U.S. Army, where his position required him to work with high-speed cameras. He was also mentored by two people along the way, boosting his technical skills all the more.
The 24-year-old entrepreneur has big things in mind for his businesses. For one, he envisions Luciano Western Wear making a presence in every Western Store all across America. In the next few years, he hopes to be able to build a headquarters for his business as he works on making its logo one of the most sought-after brands for rodeo athletes.