Hailey Baldwin In New ‘Victoria Secret’ Campaign, To ‘Drive Positive Change’

Hailey Baldwin becomes one of the models of a new collective for lingerie brand Victoria’s Secret. She is an American model & daughter of actor Stephen Baldwin. Hailey started out her career modeling for Love magazine and Tatler magazine. Indeed, she has since modeled for major brands, like Ralph Lauren, and appeared in magazines like Glamour. She has walked in several fashion week shows, as well.

The 24-year-old famous model, rocks a series of limited edition holiday pieces for the new campaign. Among them is a sexy black and white lingerie set with satin and ruffles. Also other colors of the four-piece sets include a soft purple and red, and a darker regal purple with black. Each set comes with a matching satin robe and eye mask, as seen in the campaign photos HERE.

The latest collection, called VS Collective, brings together a group of “trailblazing partners”. With a “common goal to drive positive change,” according to the lingerie brand. So Hailey is one of eight women with “unique backgrounds, interests, and passions”. So she and other models tapped to help the brand create “”evolutionary” pieces. While she’s joined by model Adut Akech, photographer Amanda de Cadenet. While the freestyle skier Eileen Gu, actress Priyanka Chopra, soccer player Megan Rapinoe, model Paloma Elsesser, and actress Valentina Sampaio are part of it.

Hailey Is Happy To be the Part of VS collective

On Monday, Hailey took to Instagram for sharing her happiness over joining the Victoria Secret. However, Hailey believes that this platform will led to the authentic use of her voice. She captioned the image, “I am so happy to announce that I am joining the @victoriassecret#VSCollective – a platform for strong women to use their voice in an authentic way. Looking forward to partnering with VS on this m journey and all to come! 💞