Bugatti chief executive Stephan Winkelmann will take up the additional post of CEO of Lamborghini from December 1, the publishers announced Wednesday in a joint post.
Winkelmann, who ran Lamborghini between 2005 and 2016, will replace the current CEO of the Italian company, Stefano Domenicali, who is stepping down as CEO of Formula One in 2021.
“It is a great honor and joy, but it is also a great challenge for me to manage these two companies, which are very special to me in their unique vehicles,” Winkelmann said in a statement.
While working in Bugatti, Winkelmann oversaw the release of Chiron, as well as a variety of limited models, including the Divo, the E-E111-promoted Centodieci, and the Chiron Pur Sport focused track. However, he has not been able to achieve the goal of adding a second Bugatti line, at least until now.
Interestingly, Winkelmann’s return to Lamborghini is accompanied by recent complaints when the Volkswagen Group, the parent of both Bugatti and Lamborghini, is considering selling the first Rimac. In exchange, Porsche owned by VW Group will be allowed to purchase a larger stake from technology company EV. Rimac sells small numbers of its electric hypercars, inviting the possibility of an electric Bugattis if the deal is not finalized. Rimac also offers consulting services with other car manufacturers.
Winkelmann’s return to Lamborghini could also be a precursor to the completion of this product, along with other Italian VW Group Ducati and Italdesign partners. VW Group chief executive Herbert Diess told Reuters in a statement published Monday that car manufacturers want to establish a new legal facility in Italy that will handle these signs, an act that would facilitate potential sales or public offerings for the first time on the road.
Former CEO Stefano Domenicali Resigns
Stephan Winkelmann has confirmed him as the new CEO of Lamborghini
Having spent nearly three years under Bugatti’s rule, Stephan Winkelmann, 56, will return to Lamborghini as CEO next to his role as Bugatti president.
This would be his second time for an Italian car maker when the brave son of a lawyer was tied to a hot seat between 2005 and 2016. The former CEO, Stefano Domenicali, resigned from his job and joined Formula 1 dealer Liberty Media.
In a similar vein to Winkelmann, Wolfgang Dürheimer used to be the joint CEO of Bugatti and Bentley since 2011 (first term) and again in 2014.
Bugatti first confirmed Winkelmann’s new role via Twitter, two days after CAR reported that the move would take place.
Winkelmann’s Leadership For Bugatti
Under his leadership of a boutique based Molsheim car, the German-born superintendent launched the Divio and Centodieci, as well as one La Voiture Noire for Ferdinand Piech and the lightweight Gold concept, not to mention the extra repetition of the Chiron hypercar limited to 500 cars.
His attempts to introduce a second model list – the super-coupon front and hyper-CUV were among the favorites – failed, but not due to a lack of art and enthusiasm. Instead, senior Wolfsburg officials felt that after Piech’s death it was no longer necessary to sponsor the Bugatti brand.
How Will He Benefit Lamborghini?
Stephan Winkelmann is a talented, well-mannered and extremely outspoken ambassador of the Lamborghini brand. She is greatly missed by many below Emilia Romagna, and will no doubt be welcomed back with open arms. After all, the CEO in his previous job built a strong relationship with CTO Maurizio Reggiani, Tossini’s chief operating officer and chief procurement officer Foschini.
While the CFO Poma is new to the ranks and thus has an unknown value, two other board members are said to be on the fire line when the management change is complete. In the end, the contest for the throne was decided between three candidates, one outside and two inside. The last one was Jörg Astalosch, who is currently in charge of ItalDesign but is said to have been nominated by Skoda’s new CFO, which started there in March 2021. Unlike Astalosch, Winkelmann is a automotive and product and marketing boy. Looking for proof of this? Just look at the current Lamborghini-line line set by SW himself whose famous name includes magnets like Urus.
While the Aventador replacement was signed about a year ago, the Huracan 2.0, the new Urus and the fourth list of interim models are still in its infancy.
Volkswagen And Lamborghini
According to the Wolfsburg Vineyard, publicity plans for Lamborghini, Ducati and Ital Design have improved significantly – but due to the coronavirus epidemic and volatile markets, the move is likely to wait until 2022, sources said. Needless to say, VW aims to keep most of the shares.
To ensure that this is the time to be found, not lost time, the management will now have to remove all Lamborghini investment stamps more firmly in the corporate environment. Prospects are similar to the option to make the next Huracan with the next Audi super sports car and a dedicated modular power supply plan for the sports cars being discussed.
Whether these and other related measures will stabilize the waters of the Bermuda triangle between Sant´ Agata, Ingolstadt and Zuffenhausen remains to be seen.