Stranger Things Upside-Down Cereal is available for $19.86 a box by Netflix

The Netflix store is currently selling three new “upside-down” themed cereals for nearly $20 per box in preparation for the fourth season of the Netflix hit Stranger Things.

Stranger Things premiered on Netflix in the summer of 2016 and quickly became a surprise hit for the site.

While Netflix didn’t think much of the show at the time, it has since raked in record viewership for the streaming service and remains one of their most popular shows.

Stranger Things Upside-Down Cereal

Stranger Things is no stranger to merchandise as a result of this. Since the series debut in 2016, viewers have been able to purchase nearly anything bearing the series’ logo, including t-shirts, mugs, a Monopoly game, and even a Dungeons and Dragons adventure written in the style of series lead and dungeon master Mike Wheeler. Stranger Things merchandise is available for purchase on Netflix’s online store, which includes clothing and figurines.

With the fourth season of Stranger Things about to premiere soon, Netflix has added three new products to its merchandising collection. Netflix has collaborated with General Mills to make Stranger Things editions of their top three cereal products, Cheerios, Lucky Charms, and Cinnamon Toast Crunch. While many people will be excited to look through the boxes for hidden Easter eggs, they will be even more startled to learn that each box of cereal costs $19.86. In the United States, a mega-sized box of Lucky Charms usually costs between $4 and $5.

Take a look at the cereal boxes below:

Netflix says that each box will include numerous Easter eggs buried in its design for fans to discover, and encourages them to do so in the product’s commercial. Some are obvious, such as a Starcourt Mall coupon on the Cheerios box or the fact that both the Cheerios and Cinnamon Toast Crunch boxes have upside-down features.

Fans will immediately recognize this as a reference to the “upside-down,” the show’s alternate dimension. Other Easter eggs, such as the Lucky Charms mascot holding a d20, the type of dice used in Dungeons and Dragons, are more difficult to uncover.