WWE Is Altering It’s Strategy For Large Premium Events 

Cities have been bidding for the right to host WWE WrestleMania for years, much like the NFL does with the Super Bowl each year. Whenever these types of events take place, the local economy benefits greatly. WWE’s first significant premium live event in the United Kingdom in over 3 decades, Clash at the Castle, will take place next month in Cardiff, Wales.

Whenever the show was first revealed, some fans were amazed that it would be held in Cardiff rather than a larger city such as London. Today’s Dave Meltzer was replaying the WWE earnings call for the second quarter of 2022. He mentioned on that call that Clash at the Castle is being held in Cardiff due to town paying the firm for the event. Meltzer asserted that WWE will change its major event strategy in the future and will attempt to have cities bid on some other significant events like SummerSlam and the Royal Rumble.

They also discussed that with Cardiff, they not only get ticket revenue, however the city of Cardiff pays for them to come in, which is likely why they chose Cardiff over London for this big show. They are working on doing what they do for WrestleMania for the biggest shows of the year, which is largely putting them up for bidders from cities.

So, if you desire SummerSlam or Royal Rumble, rather than WWE going to Houston, Texas because they believe it is an industry where they can sell 30,000-40,000 bookings at a stadium, they will still visit a stadium. They would like the city to pay them to bring them in because they bring tourism and other things to the city. The concept is that for future big shows, they’ll try to do where the municipal government is paying them to come in.


WWE has held a few massive SummerSlam events in the past, including the 1992 SummerSlam in England’s Wembley Stadium and last year’s SummerSlam in Las Vegas, Nevada’s newly built Allegiant Stadium. However, despite their importance, those example proves to pale in contrast to the achievement of this year’s event in Nashville, Tennessee. 

WWE revealed this morning in a press release sent by new WWE co-CEO Stephanie McMahon that this past weekend’s SummerSlam has been the most watched SummerSlam in the 35 years the promotion has run the summer extravaganza. Though no figures were provided for the number of people who watched the PLE on Peacock, the event was attended by 48,449 people in Nashville’s Nissan Stadium.

WWE also announced in the discharge that they had reached 90 subscribers on one‘s Channel on youtube, as well as 70 billion lifetime video views and over 18 million followers on social media platform TikTok. The publicity also touted their collaboration with Epic Games’ open Fall Guys game and commended fans, Nissan Stadium, the NFL’s Tennessee Titans, as well as other funders for their contributions to SummerSlam’s accomplishment.


Sheena Bhandari is a Pro Wrestling Editor and enthusiast, working here at Clout News.