Work From Home Made Easier with Saphyte, a UAE Homegrown CRM

In the multicultural city of Dubai, millions of workers buzzing day and night every week is a common sight. Deserted offices are something that’s not just surreal but scary. The world didn’t have to wait for an apocalypse to envision this. The enemy, in its most unexpected, invisible form has struck- COVID-19 pandemic is now, pressurizing the world’s businesses.  

Amid the COVID-19 pandemic, the Dubai Economy directed all private companies and commercial establishments to implement a work-from-home for 80% of their employees from March 25th to April 9th, 2020.  

Thanks to the significant pandemic, most of the workforce now prefers to work from home. However, to work remotely, companies need remote work tools for collaboration, communication, coordination, and more. 

The existing tech conglomerates are already aware of the current technology for remote work, namely, Slack, Hangouts, Skype or Office 365. However, the Middle East people want everything to be smooth and straightforward. Unable to handle the sophisticated CRM software, many Middle East firms outsource it to third parties. There’s a massive gap in the market due to the absence of support for startups and SMEs and educating them on the systems and processes. 

Tailor-made CRM solutions

Sensing an opportunity, Saphyte’s homegrown CRM is making use of the work from the home system to offer affordable Customer Relationship Management solutions with extreme flexibility and advanced features.  

CRM is a tool that interacts with a company’s current and potential clients and manages business relationships. It collects data from various communication channels like emails, websites, social media platforms, phones, marketing materials, and helps companies learn more about their clients’ target audiences to serve them better.

Saphyte is a software-as-a-service (SaaS) that streamlines corporate activities and centralizes them into one powerful platform to help businesses achieve growth and build long-term customer relationships. The CRM tool manages customer data, handles marketing tactics and strategies, and identifies opportunities for the long haul. Saphyte’s in-built sales and marketing tools, additional modules, tools and custom processes, can be customized according to business needs.

Ali Homadi, the CEO/Founder of Dubai-based Loyica, started Saphyte in 2016 and took three years to build its first phase. The UAE’s first homegrown CRM is targeting SMEs, who have not invested in remote-capable workforces. 

With the growing usage of big data in key business sectors, Saphyte by Loyica accommodates the massive clients’ list in an organized manner and maintains a 360-degree view of customer relationships. 


Saphyte by Loyica offers secure, customizable solutions and fields to multiple layers and stages. The implementation is quick and easy. There’s no coding required for customization. It’s a drag and drop procedure. The efficiency is higher than its competitor Zoho, with charges as less as $99 and $15 per user to manage customer relationships and streamline sales and marketing. 

Why Big Data instead of AI?

Homadi claims that AI predictions are inaccurate and imprecise. To offer customers next-level precision, Saphyte uses real-time big data analytics to bring meaningful insights. It is designed to gather data from several communication platforms and organize them in a centralized database. The CRM analyzes data automatically and guides key decision-makers of an organization to ensure favourable outcomes.

With the information, companies can identify customer-related patterns and trends and help companies to encourage loyalty, reduce customer churn and trigger purchase behaviour. Therefore, companies can accelerate their growth and boost their sales and profit compared to their competitors. 

Being the first to be developed and registered in the UAE, Saphyte’s trial version performed successfully as hundreds of businesses have installed the CRM software because of its unique features. The homegrown CRM tool is set to disrupt the growing market and is expected to reach $80 billion by 2025.