Selena Gomez had released her beauty line, Rare Beauty back in September last year. Even before completing a year, the brand has sky rocketed among beauty fanatics. Thanks to her inclusive line of foundation shades and to her liquid highlighter, blushes, eyeliner, etc.
Rare Beauty has received immense appreciation from almost every single beauty guru out there. Other than being a favorite brand, it encourages women to be themselves and feel their best. The brand’s main focus has also been tackling mental health and ends the stigma around it. Rare Beauty had also revealed before its launch, the plan of Rare Impact Fund.
Their plan is to raise $100 million in 10 years to help give people more access to mental health services. However, by the looks of it, the brand might raise $100 million before the 10 years agenda. The products’ design itself is made for people who suffer from arthritis or lupus.
Selena created it very thoughtfully as she herself suffers from lupus and had a life-saving surgery a few years ago. She revealed that from the first product sale onward, one percent of all sales will be directed to the fund. Also, funds raised from partners will be dedicated to the Rare Impact Fund. The Impact Fund aims to be the largest known fund in support of mental health.
Selena expressed her gratitude towards her team for helping her make the Rare Impact Fund in a statement. She said since she started the brand they wanted to find a way to give back to our community. The singer said she wanted to support people who needed access to mental health services. It has a big part to play in her life.
Selena explained that Rare Beauty is focused on helping people feel more connected to one another and less alone in the world. Talking about the fund, she said it will make a direct impact on many lives and make a difference in the world. She further added, “I’m proud of the work we’ve begun to do with our partners to offer these services to anyone who needs support.”
The products have a creamy feel and offers buildable coverage even with just one dot. The blush has been a popular product among fans and beauty gurus for its pigment. The creamy blush is very pigmented which means even one dot is enough for that natural look.
Selena also launched Rare Beauty’s first collection, Stay Vulnerable. The actress’s new venture’s first big launch has arrived. The singer who turned into a makeup mogul launched her brand’s new Stay Vulnerable collection. It consists of creamy lip, cheek, and eye products which are available in the same five rosy shade range. The Lose You To Love Me singer shared on Instagram that the collection celebrates the soft, flushed looks we get when we feel the most vulnerable.
Each product from the new collection is available in the shade Nearly Apricot, Nearly Rose, Nearly Neutral, Nearly Mauve, and Nearly Berry. The Stay Vulnerable Liquid Eyeshadow is a liquid-to-powder product that is long-lasting, waterproof, and crease-resistant. And the product can be blended with your finger as you can also build the pigment.
Along with this product, the new Stay Vulnerable All-Over Eyeshadow Brush is also available for the less messy application. The Stay Vulnerable Melting Blush which retails at $21 is a liquid-like cream blush that can be applied with either a brush or your fingers. The product blends “weightless oils and spherical powders” according to the product description.
The formula leaves a natural-looking wash of color as it comes packed in a small little pink compact. The Stay Vulnerable Glossy Lip Balm which retails at $18 is described as a “lip mask in a gloss” as the product has balm-like hydration without the sticky finish.
Here are some of the best selling products from Rare Beauty: