On Wednesday, BetOnline.ag was introduced as the new official sponsor and sportsbook partner of Major League Wrestling. As “one of the fastest growing wrestling companies in the world,” MLW announced the news in a press release. In addition, the company revealed the first-ever MLW action figures produced by BossFightShop featuring Alex Hammerstone, Killer Kross, Jacob Fatu, and Mads Krugger in the previous month.”
This announcement comes on the heels of MLW’s landmark U.S. TV distribution deal with leading cable network REELZ, which will debut the new weekly flagship series MLW Underground Wrestling on Tuesday, Feb. 7 at 10 p.m. ET/7 p.m. Pro wrestling has never been more popular, and according to MLW CEO Court Bauer, the company “aims to lead in a time when it has never been hotter, and we’re looking forward to all the ways this alliance will flourish.”
“A rising behemoth in the pro wrestling market,” continued Dave Mason, brand manager for BetOnline. After being discontinued in 2004 after less than two years on the market. MLW has steadily expanded in recent years when the campaign was brought back in 2017. After having trouble finding a venue for its new weekly “MLW Underground Wrestling” show, MLW revealed earlier this month that they had signed a streaming deal with the digital-only cable network REELZ.
MLW sued WWE
Due to its difficulty finding a television home, MLW sued WWE for antitrust violations last year, accusing the leading American professional wrestling organisation of stealing talent and interfering in its negotiations with VICE TV and Tubi, which is owned by Fox Corporation and is the home of WWE’s weekly “SmackDown” series.
According to a source, WWE contends “that the process of locating all of the documents and materials MLW has requested could cost WWE millions of dollars up until the Court rules on their motion to dismiss the lawsuit.” WWE continues by saying that if the case was ultimately dismissed, the expense would have been pointless. As long as their motion to dismiss is still pending, WWE asserts that MLW is attempting to “impose broad discovery on WWE.”