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What sets Influencer Kaye Bassey Apart from the Rest

Today, a large part of marketing is attributed to influencers. With brands and companies commissioning influencers to market their products, it has become difficult to know which influencers actually stand for the content they create and which are just marketing pawns. In the oversaturated market of social media marketing, one influencer departs from the rest. Los Angeles-based influencer Kaye Bassey has been sharing all things fashion, beauty and lifestyle via her blog for more than six years now. 
What started as a humble blog where she was able to express her love for fashion, style, beauty, aesthetics and lifestyle, has since grown to become a full time career path. After realizing the potential of blogging and influencer and seeing an influx of engagement, Kaye made the switch to becoming a full time influencer. Today Kaye has amassed over 157K followers on Instagram and more than 139K on TikTok. And while yes, she is an influencer and has partnered with nameworthy brands like Nordstrom, Net-A-Porter, Pantene, Sephora, Revolve, Thierry Mugler, and more, at the core of her brand, Kaye is Kaye. In all of her content, she is sure to share her authentic self, her opinion and her advice whether it be style, fashion brands, beauty brands, beauty trends, and even lifestyle trends, techniques and practices. 
Most notably, Kaye’s content is relatable and real. With a diverse background having been born in Canada and growing up in various parts of Europe to a Nigerian family, she managed to establish a healthy base of followers. And in light of the pandemic over the last 12 months, a large part of her content has been dedicated to sharing practices that promote and encourage self-care. With anxiety and mental health statistics increasing as a result of the stay-home mandates, much of Kaye’s content has been focused on sharing positivity. She hopes that all of her content acts as a vehicle to encourage and inspire followers to live life to the fullest and to not be afraid of designing the life they want for themselves. 
So in a world where influencers are now a dime a dozen, Kaye continues to prevail as a meaningful influencer with authentic and relatable content.
To learn more about Kaye Bassey, follow her on Instagram


Deborah Blum is an American journalist working for Clout News covering famous influencers, artists and celebrities.

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