Yves Saint Laurent Beauté To Make Web3 Debut With NFTs

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L’Oréal Group iconic brand, Yves Saint Laurent Beauté, announces its entry to the NFT space.

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The beauty brand will launch several NFTs and create an NFT wallet dedicated to its community.

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Additionally, it has collaborated with several Web3 players, including Wunderman Thompson agency and Arianee Web3 solutions on its debut.

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YSL Beauté plans to create a branded wallet and token-gated Web3 hub.

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Through it, customers get to explore and connect with communities around the world built on the latest Web3 technologies.

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Furthermore, the virtual space is set to be a place where everyone can feel confident, audacious, empowered, and most of all, free.

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YSL Beauté’s first NFT drop happened yesterday. Vivatech visitors and @YSLBeauty Instagram and Twitter accounts’ followers were able to claim the NFT within a YSL Beauty Wallet app powered by Arianee.

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According to the brand, the 10K YSL Beauty Golden Blocks NFTs serve as a token of community engagement. Ultimately, it will unlock utilities throughout the year for its holders. This includes a premiere launch, whitelisting for other NFT drops, and much more.

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