'We Are All Going to Die' Now The #1 NFT Project Beating Bored Apes

In the midst of the continuing crypto slump, the appeal of more weird and self-contained NFT ecosystems that are proud of having no usefulness has surged.

There was Goblintown (in which holders acted as piss-loving goblins), i'll crap it (NFTs of foetid turds), Shit Beast (NFTs of animals coated in shit), and now We Are All Going to Die, which surpassed Bored Ape Yacht Club to become the most popular NFT collection on OpenSea on Tuesday.

We Are All Going to Die is a set of 6,666 NFTs featuring pixelated sombre humanoids decked out in mediaeval fantasy attire such as magical death masks, swords, robes, wings, crossbows, chainmail, plate armour, crowns, and metal helms.

The collection, which was launched on June 3, has 3,100 owners and has already witnessed a transaction volume of 9,000 ETH ($16,200,000) with a minimum price of roughly 1.76 ETH ($3,168).

As of Wednesday morning, We Are All Going to Die was still the top Ethereum-based NFT project on OpenSea, beat out for the #1 spot by the Solana-based Just Ape project, which advertises going "back to basics."

In fact, nearly all of the top NFTs on OpenSea are currently trollish collections that advertise having no utility besides JPEGs, with Bored Ape Yacht Club and its affiliated collections coming in at #9, 10, and 11.

Even if We Are All Going to Die is proudly barebones, a world of lore has sprung from it.

Visiting the project's Twitter brings us a cryptic lore video that suggests these NFTs are the start of an ecosystem.

To kick off the entire project and the lore, its creator burned a Mutant Ape Yacht Club NFT they’d bought for 21 ETH (about $37,800).