Christy R Mathew

Twitch to Pay Streamers More Money With New Program

While Twitch began providing select streamers the option of receiving a guaranteed flat payment to run a certain quantity of commercials for a fixed number of hours earlier this year. itself is a historical center, the Ace Hotel drops itself right into a new era of young makers reimagining age-old traditions.

The platform is now modifying its current ad incentive scheme to allow more content producers to participate, and they are giving more pay.

Twitch's first compensation method was based on a CPM model, with broadcasters receiving a set amount for every 1,000 ads seen on their channel.

Mike Minton, Twitch's vice president of monetization, told The Verge that a set CPM model wasn't the most obvious approach to distribute money with producers. 

" So we’re now launching a new model that’s not only easier to understand but also increases ad payouts by paying creators 55 percent of the revenue for each ad that runs on their stream.”

Twitch will begin enabling affiliates to take advantage of the new program's perks, including a 55 percent cut of ad income as long as they broadcast three minutes of advertising every hour. 

The new scheme will begin on June 15th, and affiliates will be able to benefit from it in August.

“Our ad products are built for Twitch’s live and interactive environment, and we’re continually working to add less intrusive ads experiences for both viewers and creators,” Minton added.

Twitch to Pay Streamers More Money With New Program

next story

Heritage Green And Orange Appear On The Nike Blue Ribbon SB