Squid Game Breaks Netflix Viewership Record In 2021

The hit Netflix series Squid Game broke viewing records in 2021, streaming for over 3 billion minutes in its second week alone, joining Nielsen’s “3 Billion Club.”

Following its release on September 17th, 2021, the critically acclaimed South Korean survival drama series caught viewers and social media by storm.

Hwang Dong-hyuk created, wrote, and directed the series, which is Netflix’s most-watched to date.

Nielsen TV Ratings stated that Squid Game was streamed for 3.260 billion minutes in its second full week, from September 27th to October 3rd.

This not only tops the 1.9 billion minutes streamed during the show’s first week but also makes it the first and only show this year to reach 3 billion streams in a single week.

Squid Game has joined Nielsen’s “3 Billion Club,” which includes notable Netflix films like The Crown, Ozark, You, Tiger King, and The Umbrella Academy.

The success of Squid Game apparently surprised Netflix executives, who described the show’s 142 million household viewership as “mind-boggling” during the company’s third-quarter results report.