Ericsson is primarily known for being a skilled martial artist or a well-liked social media influencer.
It remains to be seen how his karate style will translate to boxing, but this crossover contract has caused a lot of hype among fans of Ericsson, Karate Combat, and Misfits Boxing.
With the potential for future cross-promotional opportunities, this partnership represents a significant milestone for both programs.
The campaign has a big emphasis on social media and digital marketing, that has helped it draw in a younger audience and amass a sizable following on websites like YouTube and Twitch.
Although it is unclear how Ericsson would fare in the ring, the crossover agreement has undoubtedly aroused the imagination of followers.