Chrisyu R Mathew

Nike Revives Orange/Brown Shoeboxes From The 2000s

Nike's aim to go back in time is clear in their frequent references to the past.

The most apparent example is a throwback release, but the company has also used its chronology of shoeboxes to evoke deep sentiments of nostalgia.

Nike has opted to bring back the legendary orange/brown shoeboxes that were dominant during the 2000s with the debut of the Air Force 1 Mid QS "Chocolate" and "Venice."

These Air Force 1 releases include an internal tissue paper portraying the original Air Force 1 print advertising from 1982, in addition to the shoebox.

The only perplexing component of this surprise is that the Air Force 1 Mid "Chocolate" was initially issued in a red/black box, which was ultimately phased out for an orange/brown box in 1999/2000. 

Around 2007, these were replaced by all-orange and all-brown shoeboxes. 

Perhaps Nike will employ this revitalised shoebox for their re-issues from 2000 to 2007.

More images of the shoeboxes can be found, and the Air Force 1 Mid "Chocolate" or "Venice" will be available on SNKRS and select shops on June 9th.