Nike Revives Orange/Brown Shoeboxes From The 2000s

Nike's aim to go back in time is clear in their frequent references to the past.

The most apparent example is a throwback release, but the company has also used its chronology of shoeboxes to evoke deep sentiments of nostalgia.

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[{"selector":"#anim-ba327910-5016-4908-88e0-83c7f6339259 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(30.26315777497445%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Nike has opted to bring back the legendary orange/brown shoeboxes that were dominant during the 2000s with the debut of the Air Force 1 Mid QS "Chocolate" and "Venice."

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[{"selector":"#anim-a84a3390-d59a-410d-a5e7-fe3810e0906b","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] The only perplexing component of this surprise is that the Air Force 1 Mid "Chocolate" was initially issued in a red/black box, which was ultimately phased out for an orange/brown box in 1999/2000.

Around 2007, these were replaced by all-orange and all-brown shoeboxes.

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Perhaps Nike will employ this revitalised shoebox for their re-issues from 2000 to 2007.

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More images of the shoeboxes can be found, and the Air Force 1 Mid "Chocolate" or "Venice" will be available on SNKRS and select shops on June 9th.

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