Michael Jordan's Surprising Hesitation: Despite $1 Billion Earnings, Basketball Legend Was Reluctant to Sign with Nike
Michael Jordan's partnership with Nike has become one of the most successful and lucrative deals in the history of sports.
Jordan was initially hesitant to sign with Nike in the early 1980s as the brand was not well-known for basketball shoes at the time.
Adidas, Puma, and Converse were the leading brands in basketball footwear during that time.
Jordan's mother urged him to explore all of his options, including meeting with Nike.
Nike was primarily known for its running and jogging shoes at the time.
Phil Knight, Nike's founder, anchored his company's reputation on the quality of their running and jogging shoes.
Nike's offer to Jordan was $500,000 a year for five years, the Air Jordan line, and two Mercedes cars.
Jordan's parents played a significant role in convincing him to sign with Nike, despite his initial reluctance.
If Jordan had signed with a different brand, it could have drastically altered the course of sneaker history.