Michael Jordan, despite his worldwide fame and legendary status in basketball, never aspired to be a public figure.
As a young man, Jordan expressed his desire to lead a reserved and private life, separate from the spotlight of fame.
He rejected the idea of using his status to promote himself or his brand and preferred to remain authentic and true to his values.
Jordan has become the most famous and beloved person globally, yet he still chooses to live a private life and rarely gives interviews.
Although Jordan lent his name to a successful company, he ensured that it operated under an ethos he fully subscribed to.
Jordan is constantly hounded by people seeking to interview or talk to him, but he has few trusted media members with whom he shares his thoughts.
Despite his ownership of the Charlotte Hornets, Jordan's involvement in the NBA may decrease as he considers selling a majority stake.
If he becomes a minority owner, he may reduce his presence courtside, where fans have become accustomed to seeing him.
If given the choice, Jordan might have retired and disappeared from the public eye entirely after his playing days, having already cemented his legacy as one of the greatest athletes of all time.