Meta To Launch Digital Clothing Store In Partnership With Balenciaga, Prada, & Tom Brown

Meta CEO Mark Zuckerberg announced today that the company is launching a digital designer clothing store called the “Meta Avatars Store.”

Zuckerberg made the announcement during an Instagram Live with Instagram’s vice president of fashion partnerships Eva Chen.

It’s unknown how many people will actually want to fork out money to dress up their avatars in designer clothing, but Zuckerberg sees the new fashion clothing options as a way for users to express themselves via their avatars.

The new virtual store is launching on Facebook, Instagram and Messenger and will allow users to buy digital clothes for their avatars.

The store will begin rolling out next week and will initially offer digital outfits from Balenciaga, Prada and Thom Browne.

Meta hasn’t revealed any pricing information for these digital outfits.

It’s worth noting that the free clothing options for Meta avatars will still remain available.

Zuckerberg said Meta plans to make the store an open marketplace where developers can create and sell clothing.