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Marvel Execs Didn’t Want Black Sabbath Song To Be Used For Iron Man

By: Christy Mathew

iron man

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Some directors didn’t want to pay for Black Sabbath’s famed song in Iron Man, according to Jeremy Latcham, the former SVP of Production and Development at Marvel Studios.

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Following his debut as Tony Stark in 2008’s Iron Man, Robert Downey Jr. established himself as the unofficial author of the Marvel Cinematic Universe. Downey latterly reprised his character in two Iron Man sequels and a slew of derivatives; including Captain America: Civil War, Spider-Man: Homecoming, and every Avengers picture to date.

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The MCU would not live today if he hadn’t said “I am Iron Man” at the end of the first film and again near the end of Avengers: Endgame (2019). A song called “Iron Man” was written and performed by English heavy metal band Black Sabbath and published on their album Paranoid in 1970.

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The song has no original relation to Tony Stark/Iron Man; despite its title and distorted lyrics at the opening declaring “I am Iron Man”. The character and the music still; have grown inextricably intertwined since being included in the first Iron Man teaser at Comic-Con in 2007. And it helped establish Tony’s preference for rock-and-roll-accompanied entrances.

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The Story of Marvel Studios: The Making of Marvel Cinematic Universe; which was just released, reveals that Marvel Studios President Kevin Feige, Jeremy Latcham; his creative team nearly did not have Black Sabbath’s Iron Man cleared. As per Latcham, he had to convert management that the extra money spent on song rights would be worthwhile. Here’s what he had to say: