Spotlight

Los Angeles’ Staples Center To Be Renamed Crypto.Com Arena

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Spotlight

The latest development in the world of crypto involves one of the most iconic and well-known sports and entertainemnt stadiums in the world, The Staples Center in Los Angeles.

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The Staples Center is no longer going to be called the same because the Singapore-based cryptocurrency platform Crypto.com has acquired the rebranding rights for the arena.

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The name of Staples Center is going to be changed as ‘Crypto.com Arena’ which marks the first-ever name change since Staples Center went into operation in 1999.

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The rebranding will go into effect on the Christmas day and the physical signage is planned to be changed by June of 2022.

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Crypto.com has paid more than $700Mn to acquire the right of renaming the Staples Center.

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Spotlight

As per people with knowledge of the transaction, Crypto.com will hold the right to the name for the next 20 years post-which the naming right will lapse back to the previous party (supposedly).

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Los Angeles’ Staples Center To Be Renamed Crypto.Com Arena